Maia R. Wilkes – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 02 Jul 2012 14:34:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Maia R. Wilkes – AdLib https://templeadlib.com 32 32 Out-Of-The-Box Advertising https://templeadlib.com/out-of-the-box-advertising/ https://templeadlib.com/out-of-the-box-advertising/#respond Mon, 02 Jul 2012 14:34:31 +0000 https://www.templeadlib.com/?p=12684 This summer I have been working as the graphic design intern for EgoPo Classical Theater, a non-profit theater company that’s dedicated to community involvement, support of the arts, and revitalizing classical theater. It has been so much fun–I have learned a great deal about myself, the non-profit business model, and have even been able to get a clearer picture of my own future career goals.

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]]> https://templeadlib.com/out-of-the-box-advertising/feed/ 0 Branding for a Cause https://templeadlib.com/branding-for-a-cause/ https://templeadlib.com/branding-for-a-cause/#respond Mon, 02 Jul 2012 14:34:08 +0000 https://www.templeadlib.com/?p=12691 At my internship with EgoPo Classical Theater this summer, I have had an eye-opening experience with the business model of non-profits, especially in terms of their advertising. Most of the time as advertisers we will be working with for-profit businesses–unless you are like me and really enjoy community involvement and socially-oriented projects. Non-profits are like for-profit businesses…

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]]> https://templeadlib.com/branding-for-a-cause/feed/ 0 Mom & Pops https://templeadlib.com/mom-pops/ https://templeadlib.com/mom-pops/#respond Thu, 19 Apr 2012 18:39:58 +0000 https://www.templeadlib.com/?p=11570 If you’re like me and think you don’t want to work for huge international advertising agencies, it can be hard to get in touch with excellent mom-and-pop type studios. I know I was confused and discouraged–their websites might only talk about the two head people and not at all about how to contact them with an inquiry. But I was given some great advice in Portfolio class yesterday by Professor…

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]]> https://templeadlib.com/mom-pops/feed/ 0 Museum Posters https://templeadlib.com/museum-posters/ https://templeadlib.com/museum-posters/#comments Mon, 27 Feb 2012 03:56:18 +0000 https://www.templeadlib.com/?p=10717 Someone told me they liked my posts, (causing blushes and heart-eyes and head swelling galore), so now you’re stuck with my ramblings. I’ll try and keep it brief and image-heavy. I recently came back from a vacation to Europe, my first time out of the country and crossing so many time zones. There are many wonderful things over there that you just can’t get in America, like churches over 900…

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]]> https://templeadlib.com/museum-posters/feed/ 1 Sporting Event Posters https://templeadlib.com/sporting-event-posters/ https://templeadlib.com/sporting-event-posters/#respond Sat, 10 Dec 2011 19:55:47 +0000 https://www.templeadlib.com/?p=9454 From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise for a polo game? Most of all I think that sports advertising has to be incredibly emotional.

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]]> https://templeadlib.com/sporting-event-posters/feed/ 0 Happy Holidays! https://templeadlib.com/happy-holidays/ https://templeadlib.com/happy-holidays/#respond Thu, 01 Dec 2011 00:14:03 +0000 https://www.templeadlib.com/?p=8636 Its that time of year again folks–that festive part of the year when people will take any excuse to throw a party involving ugly sweaters or the phrase “potluck”. At this time of year more than any other I think its easy to get lost in the design shuffle; all the colors and themes are the same and it often feels like everyone has had every possible holiday idea at least twice. On the other hand…

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]]> https://templeadlib.com/happy-holidays/feed/ 0 Photography vs. Illustration https://templeadlib.com/photography-vs-illustration/ https://templeadlib.com/photography-vs-illustration/#respond Thu, 01 Dec 2011 00:13:19 +0000 https://www.templeadlib.com/?p=8132 Although both have their place in posters, sometimes it can be a tough call which to use. The size of the poster/flyer and its placement are factors, and so is the kind of event you are promoting. College party promoters usually use pictures of women; they appeal to a very wide audience and easily catch your eye. We’ve all seen the flyers for different sponsored and themed parties like Ride Dat…

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]]> https://templeadlib.com/photography-vs-illustration/feed/ 0 Doe-Eyed https://templeadlib.com/doe-eyed/ https://templeadlib.com/doe-eyed/#comments Wed, 16 Nov 2011 07:34:03 +0000 https://www.templeadlib.com/?p=7982 Design studios are everywhere because design is needed everywhere. It seems obvious, but when looking for jobs and places to live post-grad its a helpful reminder. Especially with the ever-increasing permeance of the Internet, small or rural design studios are able to have a larger and more diverse client base. New York and London are alluring, especially when you’re aiming for an career fast…

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]]> https://templeadlib.com/doe-eyed/feed/ 1 The Roots https://templeadlib.com/the-roots/ https://templeadlib.com/the-roots/#respond Tue, 15 Nov 2011 19:20:05 +0000 https://www.templeadlib.com/?p=8678 Since I’m pretty sure most of the people who read this blog are under 60 and live in the Philadelphia area, I’m going to assume you’ve heard of The Roots. As one of the most influential bands to the funk, neo-soul and hip-hop zeitgeist of the last 10+ years, (I didn’t know it had been that long), The Roots have toured the globe. They regularly preform at sold-out shows, festivals…

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]]> https://templeadlib.com/the-roots/feed/ 0 Push Me Pull You Designs by Eleanor Grosch https://templeadlib.com/push-me-pull-you-designs-by-eleanor-grosch/ https://templeadlib.com/push-me-pull-you-designs-by-eleanor-grosch/#respond Mon, 07 Nov 2011 11:45:21 +0000 https://www.templeadlib.com/?p=8635 While looking at TLA posters I came across the work of Eleanor Grosch and knew I had to share. Push Me Pull You Designs, her semi-one-man illustration machine since 2005, does all types of design from greeting cards to apparel as well as branding, product design, and logo design. She makes amazing prints of animals, simplifying them into geometric shapes and colors that are basically just…

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]]> https://templeadlib.com/push-me-pull-you-designs-by-eleanor-grosch/feed/ 0 Posters from Philly: TLA https://templeadlib.com/posters-from-philly-tla/ https://templeadlib.com/posters-from-philly-tla/#respond Mon, 07 Nov 2011 11:44:36 +0000 https://www.templeadlib.com/?p=8633 Philadelphia is home to some great venues, (look out for a post on the Troc) but I have to say the Theater of Living Arts is one of my favorites. Located on 4th and South, its been around since the 70’s when it was an actual theater showing grindhouse films; today its a venue for mostly rock and hip-hop acts, although I go there a lot for electro shows as well. Its mid-size (about 1,000 people)…

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]]> https://templeadlib.com/posters-from-philly-tla/feed/ 0 Menus: Underrated Design https://templeadlib.com/menus-underrated-design/ https://templeadlib.com/menus-underrated-design/#respond Sun, 06 Nov 2011 17:57:47 +0000 https://www.templeadlib.com/?p=8475 One of the main reasons why I’m glad I chose to major in Advertising is that it taught me to appreciate product design. People usually don’t notice the shape of a shampoo bottle or a tube of lip gloss as “art”, but AD has taught me to see the thought process behind the designs. Like Hiroko Sanders’ Summer Kleenex boxes, form doesn’t have to just follow function–it can impart emotion and breathe…

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]]> https://templeadlib.com/menus-underrated-design/feed/ 0 Saul Bass https://templeadlib.com/saul-bass/ https://templeadlib.com/saul-bass/#comments Tue, 01 Nov 2011 03:45:03 +0000 https://www.templeadlib.com/?p=8130 I had to make a post dedicated to one of my favorite artists of all time. If you don’t know/love Saul Bass already, you’re missing out on a world of inspiration. In fact, a lot of his work is probably familiar without having actually heard the name responsible for the genius, so allow me to introduce you. I was definitely surprised at what I learned just reading his wikipedia. Saul Bass, (May 8…

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]]> https://templeadlib.com/saul-bass/feed/ 2 An Interview with John Solimine of Spike Press https://templeadlib.com/an-interview-with-john-solimine-of-spike-press/ https://templeadlib.com/an-interview-with-john-solimine-of-spike-press/#respond Mon, 10 Oct 2011 11:00:59 +0000 https://www.templeadlib.com/?p=8137 So, this guy is amazing. John Solimine is a huge name in illustration and design. With over 12 years in the biz he’s done work for Lollapalooza, the National, Fuse, NPR, the Chicago Tribune, American Express, and Nike, to name a few, (the list goes on and on), and each piece is amazingly dynamic and imaginative. His illustrations seem to tell a story in the blink of an eye…

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]]> https://templeadlib.com/an-interview-with-john-solimine-of-spike-press/feed/ 0 Typography Posters https://templeadlib.com/typography-posters/ https://templeadlib.com/typography-posters/#comments Mon, 03 Oct 2011 01:35:39 +0000 https://www.templeadlib.com/?p=7945 The project my Art Direction class is working on right now is to make a typography-driven print piece for a PSA about texting and driving. Working on it has made me realize how odd typography is as a medium, and how much I love it. The form vs. function balance is so interesting, especially in advertising-driven designs; when does readability hit the back burner in favor of shape, texture…

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]]> https://templeadlib.com/typography-posters/feed/ 3 Queens of the Stone Age vs. Andrew Bird https://templeadlib.com/queens-of-the-stone-age-vs-andrew-bird/ https://templeadlib.com/queens-of-the-stone-age-vs-andrew-bird/#respond Fri, 30 Sep 2011 02:35:41 +0000 https://www.templeadlib.com/?p=7948 Lets talk for a second about Queens of the Stone Age. Musicians like to present their fans with a full range of experience, (and therefore merch). The band has a sound, the members have a look, and their merch is always carefully designed to a tee whether its clothes, stickers, album art, or my favorite, gig posters. I am not much into Queens of the Stone Age so I never realized this but they are…

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]]> https://templeadlib.com/queens-of-the-stone-age-vs-andrew-bird/feed/ 0 Masters of the Poster https://templeadlib.com/masters-of-the-poster/ https://templeadlib.com/masters-of-the-poster/#comments Thu, 29 Sep 2011 11:27:49 +0000 https://www.templeadlib.com/?p=7860 Here are some interesting and useful books to put on your Christmahanukwanzaaka list, for designers but also anyone who needs inspiration for print work. I like studying classic posters and artists, especially in terms of compositional elements like balance and color scheme, and The Complete “Masters of the Poster” is a definitive collection of the most influential poster artists from the…

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]]> https://templeadlib.com/masters-of-the-poster/feed/ 3 Poster Designs by Genre https://templeadlib.com/poster-designs-by-genre/ https://templeadlib.com/poster-designs-by-genre/#respond Wed, 28 Sep 2011 12:42:11 +0000 https://www.templeadlib.com/?p=7886 Posters designs depend a lot on their subject matter, and how much information needs to be on them. Inspirational posters, for example, need only have only one word on them, (ie the classic “Conviction” or “Perseverance” posters that hung on the walls of every guidance counselor office from 1960 til today), while tour or movie posters need to have names, dates, times, taglines…

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]]> https://templeadlib.com/poster-designs-by-genre/feed/ 0 Red Attic Design Studio https://templeadlib.com/red-attic-design-studio/ https://templeadlib.com/red-attic-design-studio/#respond Wed, 21 Sep 2011 12:31:32 +0000 https://www.templeadlib.com/?p=7586 I am super excited about these people. A full-service design studio based right outside Philadelphia, Red Attic is the studio that Joe Castro Brevoort created in 2006. In 2007 he quit his day job as the Art Director for the Please Touch Museum to do Red Attic full time and 3 years later he’s won major design awards and worked with many different foundations across Philadelphia…

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]]> https://templeadlib.com/red-attic-design-studio/feed/ 0 Eye-catching vs. Eyesore https://templeadlib.com/eye-catching-vs-eyesore/ https://templeadlib.com/eye-catching-vs-eyesore/#respond Wed, 21 Sep 2011 12:27:47 +0000 https://www.templeadlib.com/?p=7591 Sometimes less is more, especially in posters. They have to be interesting, quickly catch the eye of anyone walking past them intent on beating the rush to Starbucks or whatever, but at the same time the person glancing at them has be able to quickly read whatever information is there. Even if there’s a lot of information to cover, it shouldn’t all be jammed together so you can’t read it…

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]]> https://templeadlib.com/eye-catching-vs-eyesore/feed/ 0 Gina Kelly’s New Poster https://templeadlib.com/gina-kellys-new-poster/ https://templeadlib.com/gina-kellys-new-poster/#respond Tue, 20 Sep 2011 19:46:28 +0000 https://www.templeadlib.com/?p=7582 I love Gina Kelly. All of her art is amazing, but her posters are what drew me in at first glance, (at a tiny thumbnail on gigposters.com, no less). Her prints are imaginative and colorful, filled with impossible animals and scenes that look like they came out of a similar universe as Where the Wild Things Are. She doesn’t make digital posters; all of her art is hand printed on a press using a…

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]]> https://templeadlib.com/gina-kellys-new-poster/feed/ 0 Interview with David D’Andrea https://templeadlib.com/interview-with-david-dandrea/ https://templeadlib.com/interview-with-david-dandrea/#respond Wed, 14 Sep 2011 18:37:05 +0000 https://www.templeadlib.com/?p=7546 Juxtapoz sat down with poster artists David D’Andrea a couple of years ago for their (then upcoming) Fog Rising event in San Francisco. For such a short interview, it really has a lot of insight about D’Andrea’s design process and the relation of visual art to aural art. I recognize D’Andrea’s poster for Queens of the Stone Age, (they may be terrible but its still a sick poster).

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]]> https://templeadlib.com/interview-with-david-dandrea/feed/ 0 Post(er)-Impressionist Art https://templeadlib.com/poster-impressionist-art/ https://templeadlib.com/poster-impressionist-art/#respond Wed, 14 Sep 2011 18:35:17 +0000 https://www.templeadlib.com/?p=7516

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]]> https://templeadlib.com/poster-impressionist-art/feed/ 0 Event Posters: Tips & Inspiration https://templeadlib.com/event-posters-tips-inspiration/ https://templeadlib.com/event-posters-tips-inspiration/#respond Wed, 14 Sep 2011 18:33:58 +0000 https://www.templeadlib.com/?p=7532 Posters are a boundary-crossing type of design. Since the invention of the lithographic press in the 1800’s they’ve been the art of music and theater; today they’re used to let you know about everything from films to societal protest. To be effective, posters have to do several things effectively: they have to catch your eye and tell you all the important important information quickly.

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