Devon N. Moyer – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 19 Nov 2014 19:00:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Devon N. Moyer – AdLib https://templeadlib.com 32 32 What’s New For Pinterest https://templeadlib.com/whats-new-for-pinterest/ https://templeadlib.com/whats-new-for-pinterest/#respond Thu, 06 Dec 2012 16:10:12 +0000 https://smc.temple.edu/adlib/?p=13616 As an avid Pinterest user I was very excited when earlier last month they announced the creation of secret boards. If your a familar Pinterest user as well you know that each image you pin to a board can be seen by your follows by showing up on their personal feed. While this is great because it promotes the entire point of Pinterest to share ideas, projects, and products it also doesn’t leave…

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“Jason JLabAudio” https://templeadlib.com/jason-jlabaudio/ https://templeadlib.com/jason-jlabaudio/#respond Wed, 05 Dec 2012 05:00:18 +0000 https://smc.temple.edu/adlib/?p=13614 How much would you be willing to sell your last name for? Jason Sadler, is willing to let his go for $34,500 to the headphone supplier JLab Audio as long as they stay the current top bidder. Some of you may remember him from IWearYourShirt.com but now he has taken his human advertising to a new level. Buymylastname.com address the issue of why businesses should be placing their bids now.

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Stella Artois Holiday Carolers Go Straight To Your Doorstep https://templeadlib.com/stella-artois-holiday-carolers-go-straight-to-your-doorstep/ https://templeadlib.com/stella-artois-holiday-carolers-go-straight-to-your-doorstep/#respond Tue, 04 Dec 2012 19:42:52 +0000 https://smc.temple.edu/adlib/?p=13611 As the holiday season gets into full gear it may be getting harder and harder to finance all of the gifts you want to give to all your friends. Stella Artois has a creative and easy solution. Let me introduce you to Carole, who personally travels to your friends house to deliver an outstanding lyrical performance and personalized message. How it works is by first visiting the Stella Artois…

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It’s All About Who You Know. So Get Involved Today! https://templeadlib.com/its-all-about-who-you-know-so-get-involved-today/ https://templeadlib.com/its-all-about-who-you-know-so-get-involved-today/#respond Tue, 04 Dec 2012 01:26:32 +0000 https://smc.temple.edu/adlib/?p=13607 In today’s society being highly qualified for a job is good but being highly qualified AND having good relationships with people in the business is better. You’ve probably heard it a thousand times, “It’s all about who you know” but let me be the 1,001 person to tell you it’s true. So now that your fully convinced that it is indeed fact time to venture out into the world of networking here are a…

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Opportunities Aren’t Given They’re Made https://templeadlib.com/opportunities-arent-given-theyre-made/ https://templeadlib.com/opportunities-arent-given-theyre-made/#respond Fri, 30 Nov 2012 04:50:52 +0000 https://smc.temple.edu/adlib/?p=13541 We’ve all seen the campaign that look school pride to a new level and on Wednesday, November 28th the amazingly talented team from Neiman advertising agency ventured to North Philadelphia to give us a behind the scenes look at how they did it. First to speak was David Burden the Senior Strategic Planner on the Temple University account. He explained how Temple was way below its competitors when it…

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PHL: Modern Renaissance City https://templeadlib.com/phl-modern-renaissance-city/ https://templeadlib.com/phl-modern-renaissance-city/#comments Thu, 29 Nov 2012 17:16:04 +0000 https://smc.temple.edu/adlib/?p=13494 As a Temple Student and thus a Philadelphia resident I seem to often forget that tons of people visit Philadelphia as a vacation spot each and every day. That was until I came across PHL Partners, a “toolkit” to show the great parts of the city of brotherly love. This toolkit made by the Philadelphia Convention & Visitors Bureau is an open-source platform that shares the unique stories of…

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Temple Made: Behind The Scenes https://templeadlib.com/temple-made-behind-the-scenes/ https://templeadlib.com/temple-made-behind-the-scenes/#respond Tue, 20 Nov 2012 19:58:14 +0000 https://smc.temple.edu/adlib/?p=13465 Self Made. Philly Made. Temple Made. Wednesday, November 28th, 2012 7:00 pm – 9:00 pm Hillel at Temple University (1441 Norris Street) You’ve heard the slogan, but ever wonder where it came from? Curious about the creative minds behind Temple’s new brand? Join us for Temple Made: Behind the Scenes where we’ll host Neiman, the advertising agency, and members of Temple’s marketing team to…

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Tyler School of Art’s Restaurant Identity Exhibition https://templeadlib.com/tyler-school-of-arts-restaurant-identity-exhibition/ https://templeadlib.com/tyler-school-of-arts-restaurant-identity-exhibition/#respond Tue, 20 Nov 2012 00:41:53 +0000 https://smc.temple.edu/adlib/?p=13420 From October 31 through November 21, 2012 Tyler School of Art’s Juniors will be displaying their Restaurant Identity Projects in the Tyler School of Art Atrium. This project showcases the designs of first year designers at Tyler as they develop a complete brand identity for a restaurant straight from their imagination. The students were to create a theme, name, logo, and collateral for the show…

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Target’s Deals Duet https://templeadlib.com/targets-deals-duet/ https://templeadlib.com/targets-deals-duet/#respond Tue, 20 Nov 2012 00:19:04 +0000 https://smc.temple.edu/adlib/?p=13461 Black Friday is right around the corner which means lines wrapped around the building, security trying to prevent people from trampling each other, and yes those oh so sweet holiday discounts. As the days draw nearer I couldn’t help but notice the ever popular catchy Target commercials. I’m sure you remember Maria Bamford the “Crazy Target Lady” who trained for the 2010 and 2011 Black Friday…

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The Most Interesting Voicemail In The World https://templeadlib.com/the-most-interesting-voicemail-in-the-world/ https://templeadlib.com/the-most-interesting-voicemail-in-the-world/#respond Tue, 13 Nov 2012 20:24:04 +0000 https://smc.temple.edu/adlib/?p=13382 Everyone knows the Most Interesting Man in the World but not many know of his parrot “who has learned to mimic his every vocal nuance” on his voicemail. Yup, you heard correct Dos Equis has a new mural advertising for the Most Interesting Man’s voicemail on the side of Diablo’s Cantina in Las Vegas. The ad states, “Looking for an interesting time? Call 1-888-780-7665”. The caller can then get a…

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The “Gangnam Style” Sensation https://templeadlib.com/the-gangnam-style-sensation/ https://templeadlib.com/the-gangnam-style-sensation/#respond Tue, 13 Nov 2012 20:22:42 +0000 https://smc.temple.edu/adlib/?p=13380 Last month South Korean rapper Psy’s Gangnam Style set a Guinness World Record for most likes on youtube in just three months with over two hundred million times. The viral sensation has taken off in the United States as well as inspired a dance craze of fans reenacting the video. Oddly enough, Psy is a pitchman in South Korea and markets a variety of products including Cass light beer…

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Sandy & Social Media https://templeadlib.com/sandy-social-media/ https://templeadlib.com/sandy-social-media/#respond Mon, 05 Nov 2012 15:03:05 +0000 https://smc.temple.edu/adlib/?p=13328 Unfortunately this past week the East Coast experienced the wrath of the super storm Sandy. Leaving millions of people without power and thousands without homes, the social media frenzy began growing in size alongside the hurricane. It was no surprise that the twitterverse and news feeds were exploding with breaking news coverages, updates from the shoreline, and support from the entire nation.

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TED: Ideas Worth Spreading https://templeadlib.com/ted-ideas-worth-spreading/ https://templeadlib.com/ted-ideas-worth-spreading/#respond Tue, 30 Oct 2012 21:36:34 +0000 https://smc.temple.edu/adlib/?p=13300 As my December graduation draws nearer I find myself being bombarded with advice to get the upper hand on entering the world of advertising. I am sure you have heard it is extremely important to keep up with news in the advertising world about what campaigns brands are executing and which agencies are taking on new clients but I feel that taking some time out of the day to listen to TED talk or…

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Release Your Inner Bond https://templeadlib.com/release-your-inner-bond/ https://templeadlib.com/release-your-inner-bond/#comments Mon, 29 Oct 2012 02:19:58 +0000 https://smc.temple.edu/adlib/?p=13297 We’ve all been there, sitting in our advertising classes trying to think of some unique way to promote brand awareness or sell the product. They key is to do something people will remember and appreciate. This is not news to the James Bond franchise which is preparing for the release of the newest movie, Skyfall. In preparation for the release Coke helped by venturing to a European train station…

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Several Brands Drop Armstrong Including Nike https://templeadlib.com/several-brands-drop-armstrong-including-nike/ https://templeadlib.com/several-brands-drop-armstrong-including-nike/#respond Fri, 26 Oct 2012 15:39:53 +0000 https://smc.temple.edu/adlib/?p=13289 As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship.

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Anderson Cooper Tells All https://templeadlib.com/anderson-cooper-tells-all/ https://templeadlib.com/anderson-cooper-tells-all/#comments Sun, 21 Oct 2012 23:40:14 +0000 https://smc.temple.edu/adlib/?p=13272 On Thursday October 18th I had the amazing opportunity to join the Temple Community at a Q&A with the talented journalist Anderson Cooper. After being honored at the 2012 Excellence in the Media banquet, Anderson Cooper made his way to the stage of Tomlinson Theater where all the seats were already filled up. After a short bio about himself he began answering questions from the crowd.

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Temple Alumni’s Young Professionals https://templeadlib.com/temple-alumnis-young-professionals/ https://templeadlib.com/temple-alumnis-young-professionals/#respond Thu, 11 Oct 2012 15:42:12 +0000 https://smc.temple.edu/adlib/?p=13226 Has anyone ever talked to you about the benefits of joining Temple Ad Club? Well if they haven’t, I’ll give you one reason you should. The guest speakers are an amazing asset to your education here at Temple and an even bigger asset when you go job searching after graduation. At this weeks Temple Ad Club meeting we were proud to bring back two of Temple Ad Club’s Alumni, Dani Masi (former TAC…

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Quaker City Mercantile Agency Tour https://templeadlib.com/quaker-city-mercantile-agency-tour/ https://templeadlib.com/quaker-city-mercantile-agency-tour/#respond Tue, 09 Oct 2012 03:47:48 +0000 https://smc.temple.edu/adlib/?p=13223

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Temple Goes Behind The Wire https://templeadlib.com/temple-goes-behind-the-wire/ https://templeadlib.com/temple-goes-behind-the-wire/#respond Mon, 08 Oct 2012 18:01:49 +0000 https://smc.temple.edu/adlib/?p=13213 Phi Beta Sigma Fraternity, Inc. Epsilon and Media Meltdown Productions present Temple Goes Behind The Wire: with Brian Anthony Wilson (from the hit HBO series The Wire) Tuesday, October 9, 2012 @ 6:30PM Student Center Underground…

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Controversial Advertisements https://templeadlib.com/controversial-advertisements/ https://templeadlib.com/controversial-advertisements/#respond Mon, 08 Oct 2012 18:01:23 +0000 https://smc.temple.edu/adlib/?p=13216 As an advertising student at Temple University we all all required to take Morality, Law, and Advertising. To be completely honest I wasn’t sure what to expect from the class and all together wasn’t that thrilled to be taking it my last semester of my senior year. However, being almost half way through the semester I have learned so much about theories and legal issues many of which I didn’t…

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CRW Graphics https://templeadlib.com/crw-graphics/ https://templeadlib.com/crw-graphics/#respond Sun, 07 Oct 2012 22:18:29 +0000 https://smc.temple.edu/adlib/?p=13187 CRW Graphics is a commercial printing and digital printing company in Pennsauken, New Jersey and I had the pleasure of visiting them and getting an incredibly informative tour about how their facilities work. CRW offers a full range of services and will staffing 24/7 every job gets done in a timely fashion. Some of their capabilities include digital printing, commercial & conventional printing…

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Anderson Cooper to be honored at 2012 Lew Klein Awards https://templeadlib.com/anderson-cooper-to-be-honored-at-2012-lew-klein-awards/ https://templeadlib.com/anderson-cooper-to-be-honored-at-2012-lew-klein-awards/#respond Wed, 03 Oct 2012 23:56:17 +0000 https://smc.temple.edu/adlib/?p=13177 Following the ceremony, the anchor of CNN’s Anderson Cooper 360° and host and executive producer of Anderson Live also will participate in a separate Q&A session with Temple students to offer an insider’s perspective on broadcasting and journalism in Tomlinson Theater. Cooper will be awarded the Excellence in the Media Award at the 12th annual Lew Klein Alumni in the Media Awards luncheon…

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IABC Philly: Generating Media Coverage That Matters https://templeadlib.com/iabc-philly-generating-media-coverage-that-matters/ https://templeadlib.com/iabc-philly-generating-media-coverage-that-matters/#respond Wed, 03 Oct 2012 23:48:33 +0000 https://smc.temple.edu/adlib/?p=13179 TIME: 5:30 – 7:30 PM LOCATION: Philadelphia Marriott West October 24, 2012 5:30 – 7:30 PM Philadelphia Marriott West Hotel, Conshohocken, PA Cost: $35 Members; $45 Non-Members; $15 Students Tony DeFazio is the president of DeFazio Communications, LLC, a Conshohocken, PA-based public relations agency that specializes in generating media exposure for corporations and emerging growth…

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Annual ‘Winning Brands’ Breakfast Seminar https://templeadlib.com/annual-winning-brands-breakfast-seminar/ https://templeadlib.com/annual-winning-brands-breakfast-seminar/#respond Wed, 03 Oct 2012 23:47:55 +0000 https://smc.temple.edu/adlib/?p=13181 TIME: 8:30-10am COST: Members $30; Students $10; Non-Members $45 LOCATION: Independence Visitor Center On Thursday, November 8, 2012, the Philly Ad Club will be holding the third annual “Winning Brands” Breakfast Seminar. “Winning Brands” are the leading brands within their industry, with a Philadelphia Corporate presence, that have shown significant success in implementing a sound strategic…

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Infographics: Not Just An Ad Fad https://templeadlib.com/infographics-not-just-an-ad-fad/ https://templeadlib.com/infographics-not-just-an-ad-fad/#respond Mon, 01 Oct 2012 21:26:09 +0000 https://smc.temple.edu/adlib/?p=13172 While Webster’s fails to recognize “infographic” as a legitimate term it seems the phenomenon is not going anywhere anytime soon. Wikipedia however offers up a pretty accurate definition to work with. Information graphics or infographics are graphic visual representations of information, data, or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps…

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Art Directors Club of Philadelphia Monthly Social At Neiman https://templeadlib.com/art-directors-club-of-philadelphia-monthly-social-at-neiman/ https://templeadlib.com/art-directors-club-of-philadelphia-monthly-social-at-neiman/#comments Thu, 27 Sep 2012 17:20:00 +0000 https://smc.temple.edu/adlib/?p=13159 The Art Directors Club of Philadelphia proudly organizes monthly socials at some of the top agencies in Philadelphia and I had the pleasure of visiting Neiman located at 1619 Walnut Street in the heart of Center City. As I rode the subway with a fellow peer we had no idea what to expect as this was our first real networking / social event in the advertising industry. We rode the elevator to the…

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Why You Need To Get LinkedIn https://templeadlib.com/why-you-need-to-get-linkedin/ https://templeadlib.com/why-you-need-to-get-linkedin/#respond Tue, 25 Sep 2012 02:28:29 +0000 https://smc.temple.edu/adlib/?p=13153 We’ve all heard the importance of keeping our social media platforms well kept and free of any information that could potentially hurt our chances of getting a job or keeping our security settings on lock down so we can’t be searched for. There is however one site where I strongly believe all students and young professionals alike should be on every week and the importance of being “searchable” is…

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How to Leverage Social Media to Get the Job or Internship You Want https://templeadlib.com/how-to-leverage-social-media-to-get-the-job-or-internship-you-want/ https://templeadlib.com/how-to-leverage-social-media-to-get-the-job-or-internship-you-want/#respond Fri, 21 Sep 2012 18:40:26 +0000 https://smc.temple.edu/adlib/?p=13148 TIME: 6:15-8:15 p.m. LOCATION: Temple University Join us for a FREE Philly Ad Club Students Panel Discussion on Thursday, Oct. 4th Did you know that social media expertise can give you a professional, competitive advantage? Learn how to to best use Linked in and other social media tools to enable you to find the best career opportunities and to make your resume stand out.

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Philly Ad Club Karaoke Cool Down https://templeadlib.com/philly-ad-club-karaoke-cool-down/ https://templeadlib.com/philly-ad-club-karaoke-cool-down/#respond Fri, 21 Sep 2012 18:39:50 +0000 https://smc.temple.edu/adlib/?p=13145 TIME: 5:30pm-10:30pm COST: $20 members, $30 non-members, $35 at door LOCATION: World Cafe Live Join us on Tuesday, September 25th for the Philly Ad Club Idol Karaoke event! Where: World Cafe Live (3025 Walnut Street Philadelphia, PA 19104) Time: 5:30pm-1030pm Ticket Price: $20 members, $30 non-members, $35 at door. To Register: REGISTER Included in ticket price: 2 drink tickets, hors d’…

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PhIMA Social Media Summit https://templeadlib.com/phima-social-media-summit/ https://templeadlib.com/phima-social-media-summit/#respond Fri, 21 Sep 2012 18:25:16 +0000 https://smc.temple.edu/adlib/?p=13142 Thursday, September 27, 2012 Please join us for an update on the exciting changes happening in the social media landscape. We’re excited for another spirited and educational discussion with panelists from Facebook, Twitter, and some of the leading social agencies in the Philly area. Come ready to learn, participate and take away some tangible tips on how to make the existing social landscape…

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Become A Nomad https://templeadlib.com/become-a-nomad/ https://templeadlib.com/become-a-nomad/#comments Thu, 20 Sep 2012 00:43:17 +0000 https://smc.temple.edu/adlib/?p=13137

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Miami Ad School https://templeadlib.com/miami-ad-school/ https://templeadlib.com/miami-ad-school/#respond Wed, 19 Sep 2012 15:16:49 +0000 https://smc.temple.edu/adlib/?p=13134 So you’ve worked hard in all your advertising classes and got a few internships here and there and all the sudden graduation is around the corner, sound familiar? Well heres one solution to continuing your education in advertising and perfecting your book to surpass the tough competition that is heading straight for the agency interviews. Recently I’ve been looking into the possibility of heading…

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Get Inspired https://templeadlib.com/get-inspired/ https://templeadlib.com/get-inspired/#respond Tue, 18 Sep 2012 01:39:03 +0000 https://smc.temple.edu/adlib/?p=13112 As an art direction student in Temple’s advertising program I’ve often been consumed with moments where creative ideas seem completely out of the realm of existence. However, with a little help of our World Wide Web I wanted to share with you a few places to grab some inspiration while also being aware of the competition of other students who are going to be our competitors in the ever fearful job…

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Life’s Too Short For The Wrong Job https://templeadlib.com/lifes-too-short-for-the-wrong-job/ https://templeadlib.com/lifes-too-short-for-the-wrong-job/#respond Mon, 17 Sep 2012 02:20:28 +0000 https://smc.temple.edu/adlib/?p=13108 We’ve all had it, the classic advertising assignment of finding a campaign that we think works well. After spending an hour or so searching for a unique solution I found a campaign that I think is inspiring to us all as students and advertising students in particular. As a student who is graduating in December all I can think about is how to get a job but the better way to think about it is to…

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Apple Nation https://templeadlib.com/apple-nation/ https://templeadlib.com/apple-nation/#respond Wed, 12 Sep 2012 19:29:28 +0000 https://smc.temple.edu/adlib/?p=13099 It’s no shock that #Apple is currently in the top trending topics on Twitter with the release of the long awaited iPhone5. The Twitterverse is blowing up with live updates as the new features are announced. Apple as a brand has virtually taken over the Twitterverse today as it has taken over the hearts of its users since its creation. With the advent of the iPhone5 Apple is striving to gain on…

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2012 DesignPhiladelphia Festival https://templeadlib.com/2012-designphiladelphia-festival/ https://templeadlib.com/2012-designphiladelphia-festival/#respond Tue, 11 Sep 2012 01:12:12 +0000 https://smc.temple.edu/adlib/?p=13084 Mark your calendar, DesignPhiladelphia is near! This year it will be the 8th annual DesignPhiladelphia Festival from Wednesday, October 10th through Sunday, October 14th 2012. The Festival in partnership with The University of the Arts, will bring together the region’s dynamic creative communities with events including a mix of exhibitions, lectures and public forums, runway shoes, book signings…

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How Twitter Can Help You Start Your Career https://templeadlib.com/how-twitter-can-help-you-start-your-career/ https://templeadlib.com/how-twitter-can-help-you-start-your-career/#respond Mon, 10 Sep 2012 12:06:26 +0000 https://smc.temple.edu/adlib/?p=13081 In todays market finding a job can become a daunting task if you don’t know how to leverage yourself and use the tools around you. All our teachers stress the importance of keeping your social media sites clean because employers can access them, but what about using them as a resource to land a job? The social media site Twitter can help you find job openings in just 140 characters or less.

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Temple University Study Abroad Week https://templeadlib.com/temple-university-study-abroad-week/ https://templeadlib.com/temple-university-study-abroad-week/#respond Thu, 06 Sep 2012 22:20:58 +0000 https://smc.temple.edu/adlib/?p=13074 September 10 – 14th Do you love Temple University but have always wondered what it would be like to study overseas? September 10-14th is your chance to ask all your questions and hear from study abroad alumni who’ve lived your dream. However, now it’s your turn to check that special place off your bucket list! As a summer 2012 London study abroad alumni I highly encourage you to come to as…

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Social Hollywood: The Beauty Inside https://templeadlib.com/social-hollywood-the-beauty-inside/ https://templeadlib.com/social-hollywood-the-beauty-inside/#comments Tue, 04 Sep 2012 20:49:31 +0000 https://smc.temple.edu/adlib/?p=13065 I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a global social film collaboration by Toshiba and Intel starring Topher Grace and Mary Elizabeth Winstead and potentially, YOU! This campaign was brought to my attention by a fellow Temple Advertising student and…

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Digital Is Where It’s At https://templeadlib.com/digital-is-where-its-at/ https://templeadlib.com/digital-is-where-its-at/#comments Wed, 07 Dec 2011 16:20:58 +0000 https://www.templeadlib.com/?p=9142 My internship has opened my eyes to just how relevant digital has become in the advertising field right now. I am currently working on an account for Jack’s Rental Search, an application on Facebook that allows college students nationwide to conveniently find housing close to the university they attend. This account was interesting from the start because it was a service based solely on Facebook.

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