Megan Wolff – AdLib

NO FACEBOOK… ?!

Megan Wolff — Wed, 04 May 2011 13:21:56 +0000

On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking site because the Chinese government will not allow Facebook in China, with the fear that exposure to other walks of life will cause a rebellion among citizens.

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The kitchen table internship comes to a close and a career unfolds…

Megan Wolff — Mon, 02 May 2011 15:57:48 +0000

I have a job. Sheffield Furniture & Interiors has hired me as their official Copywriter. The responsibilities that I have as employee are basically the same responsibilities that I had as an intern, which is doing almost all of the writing for the ads, their website, and their newest blog. I was extraordinarily excited when they hired me, because the owner of the company said that he has been…

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The 10 Most Stressful Jobs (and yes fellow advertisers, we’re on here)

Megan Wolff — Fri, 29 Apr 2011 15:51:46 +0000

As us seniors come close to graduating and finalizing our career choices with actual jobs, freshman/sophmores come to a crossroads of choosing a major, we all spend much time considering all aspects of a job as it would affect our lives. A major factor in choosing a job is the stress that it might put on you. With perfect timing, CarreerCast just released findings from research conducted to…

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The Royal Event of the Year– No, Decade. I Mean, Century.

Megan Wolff — Thu, 21 Apr 2011 12:59:40 +0000

I stand (sit, type) before you completely flabbergasted. The high level of intense media coverage of this wedding is unbelievable. (Just the fact that I didn’t have to mention WHAT wedding I’m referring to speaks for itself. For those of you who have been in the woods for the past couple of months, I am talking about the wedding of Prince William and Kate Middleton.) A few mornings ago I turned…

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The love seat, oriental rug, wallpaper internship (part II)

Megan Wolff — Wed, 20 Apr 2011 18:08:05 +0000

My internship at Sheffield Furniture and Interiors has progressed over the course of the semester, and I am so pleased with the amount of responsibility and assignments I have been given! I am writing all of the copy for newspaper ads and mailers, as well as e-mails that go out to the client e-mail list. The mailers reach almost 110,000 customers with all three of the Sheffield store locations…

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Zyrtec’s Gettin’ Desperate

Megan Wolff — Sat, 09 Apr 2011 18:16:27 +0000

An advertisement for Zyrtec popped up recently during an episode of Desperate Housewives on Hulu (yes, I still watch that show, ha-ha), and it’s desperate attempt to stand out against Allegra was disappointing. You can watch the commercial for yourself here, but I will describe it anyway: A businessman and his female coworker are walking through the park. The businessman sneezes…

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The Axe Effect

Megan Wolff — Wed, 30 Mar 2011 12:48:17 +0000

This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe undoubtedly holds a place in the market as one of the most frequently advertised. Their variety of ads span back through a number of campaigns– most of which objectify…

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My child does not need a babysitter; He has his nintendo

Megan Wolff — Mon, 14 Mar 2011 12:49:05 +0000

I work part time as a waitress in a busy steak house, and it amazes me each and every time I see a child between the ages of 5 and 15 sitting at the table with their parents, completely entranced in their portable gaming system (whether it is a nintendo, an iPad, or a game on their parent’s cell phone– or their cell phone, in most cases. I remember when the average age for getting a cellular…

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THE Charlie Sheen… On Twitter.

Megan Wolff — Thu, 03 Mar 2011 14:17:31 +0000

Yes, that’s right. Now you can follow Charlie Sheen and all that he has to say to out loud on Twitter. At 9 am yesterday morning, Sheen decided that he wanted to start a Twitter account to share his side of the story to his fans. By 12 yesterday, he had his Twitter account approved (somebody else already had @CharlieSheen, so he had to get it approved by Twitter before he could take it.

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The sofa, carpet, window treatment internship!

Megan Wolff — Wed, 02 Mar 2011 14:21:47 +0000

I am excited to announce that I FINALLY found an internship, after a very long search! Sheffield Furniture and Interiors has agreed to take me on as their intern Copywriter in their creative department. I am pretty excited about the opportunity to do real copy work and have things published. I am also quite nervous! What if I run out of creative ideas? How do people keep creative ideas coming…

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Soda’s So Stylish

Megan Wolff — Fri, 25 Feb 2011 17:28:19 +0000

The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of the lowest calorie beers on the market, now has cans that are tall and thin, as opposed to the standard stout, cylinder cans we have all always known.

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Art & Copy: An Independent Lens

Megan Wolff — Sat, 19 Feb 2011 00:14:09 +0000

I watched something cool on PBS recently, that I think everyone will find to be very interesting! Check out “Art & Copy: An Independent Lens.” It’s an extremely interesting documentary about Advertising in which you “find out how they [the major faces in advertising] changed the way we see, feel, dream, buy. The story behind the real mad men and women; where they came from and where they’re…

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So, what’s up with the iPad anyway?

Megan Wolff — Tue, 15 Feb 2011 22:24:48 +0000

As an advertising student on the copywriting track, there is no question about it– I am on the computer ALL THE TIME. Whether I am accessing e-mail through my blackberry, or using Photo Shop on my Macbook Pro, there is almost always an electronic device in front of my face (I shudder to think what this is doing to my eyes/brain). Despite all this screen time, I still can’t fathom a need for the…

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Starring Eminem: Super Bowl Ads 2011

Megan Wolff — Thu, 10 Feb 2011 02:45:29 +0000

This super bowl series of commercials was filled with themes of violence, nostalgia, references to the actual making of a commercial (within a commercial), the havock that may ensue while house-sitting, and…. Eminem? The rapper’s first appearance came in the form of a half-cartoon-character version of Eminem, starring in a Brisk commercial. The next ad in which Eminem starred was Chrysler’s “Motor…

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