Kristi Olphin – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 13 Nov 2012 20:24:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Kristi Olphin – AdLib https://templeadlib.com 32 32 Can Pubes Save American Apparel? https://templeadlib.com/can-pubes-save-american-apparel/ https://templeadlib.com/can-pubes-save-american-apparel/#comments Thu, 26 Apr 2012 19:03:22 +0000 https://www.templeadlib.com/?p=12109 American-based “Hipster” brand American Apparel is well-known for three things. First, their severely overpriced, essentially cotton garments (leggings, dresses, v-necks, glittery spandex bodysuits, and the like). Second, they’re well-known for their provocative, borderline pornographic advertisements (see some examples below). And finally, American Apparel is well-known for having been in huge…

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]]> https://templeadlib.com/can-pubes-save-american-apparel/feed/ 2 Retailers Jump on Board with “Fashion Star” https://templeadlib.com/retailers-jump-on-board-with-fashion-star/ https://templeadlib.com/retailers-jump-on-board-with-fashion-star/#respond Thu, 26 Apr 2012 18:54:17 +0000 https://www.templeadlib.com/?p=11953 NBC’s “Fashion Star” is a fairly new program with a somewhat old concept, not unlike that of Lifetime’s Project Runway. However, advertising is far more integrated into the show that its previous counterpart in several ways. The synopsis of the show is a competition for aspiring fashion designers to create clothing garments in hopes of making it big. The difference between Fashion Star and Project…

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]]> https://templeadlib.com/retailers-jump-on-board-with-fashion-star/feed/ 0 Dove Puts Real Women in Times Square https://templeadlib.com/dove-puts-real-women-in-times-square/ https://templeadlib.com/dove-puts-real-women-in-times-square/#comments Wed, 25 Apr 2012 02:32:54 +0000 https://www.templeadlib.com/?p=11943 To further their “Campaign for Real Beauty” concept, Dove, a Unilever brand, is launching a campaign titled “Show Us Your Skin”. One component of the campaign is to feature the images of real-life, Dove-using women in New York City’s Times Square. These photos are certainly not restricted to head shots – women are encouraged to submit full-length shots of the skin they’re proud to be in.

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]]> https://templeadlib.com/dove-puts-real-women-in-times-square/feed/ 1 Moms Love Mobile Technology, Yet Still Skip Ads https://templeadlib.com/moms-love-mobile-technology-yet-still-skip-ads/ https://templeadlib.com/moms-love-mobile-technology-yet-still-skip-ads/#comments Sat, 21 Apr 2012 00:16:37 +0000 https://www.templeadlib.com/?p=11723 Its no secret that women with children nearly almost find themselves evolving into masters of multitasking. BabyCenter released a study that, after interviewing over 2,500 moms, showed that at least 65% of mothers used smart phones and relied on digital aid to get them through their busy day. Additionally, it was recorded that mothers are 38% more likely to own an internet TV device, and 28%

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]]> https://templeadlib.com/moms-love-mobile-technology-yet-still-skip-ads/feed/ 1 Outrage Against Urban Outfitters’ “Kissing Girls” Ad https://templeadlib.com/outrage-against-urban-outfitters-kissing-girls-ad/ https://templeadlib.com/outrage-against-urban-outfitters-kissing-girls-ad/#respond Thu, 19 Apr 2012 14:01:40 +0000 https://www.templeadlib.com/?p=11779 Urban Outfitters is no stranger to being criticized for being anything from too conservative (the company’s CEO donated to Rick Santorum’s campaign against legalizing gay marriage, among other things) to overly controversial (the company caused quite a stir with the message they were sending through their “eat less” shirts). Recently in their latest catalogue, the brand featured a page with two…

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]]> https://templeadlib.com/outrage-against-urban-outfitters-kissing-girls-ad/feed/ 0 Magazines Are Realizing Pinterest’s Potential https://templeadlib.com/magazines-are-realizing-pinterests-potential/ https://templeadlib.com/magazines-are-realizing-pinterests-potential/#respond Sat, 14 Apr 2012 14:29:45 +0000 https://www.templeadlib.com/?p=11648 With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even put together a team of “Pinterns” to man the maiden voyage of the company’s Pinterest involvement. For magazines to be on Pinterest makes an…

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]]> https://templeadlib.com/magazines-are-realizing-pinterests-potential/feed/ 0 Hearst Creates Its Own YouTube Channel https://templeadlib.com/hearst-creates-its-own-youtube-channel/ https://templeadlib.com/hearst-creates-its-own-youtube-channel/#respond Tue, 10 Apr 2012 19:08:09 +0000 https://www.templeadlib.com/?p=11627 Print isn’t obsolete just yet, however magazine companies are well aware of their need to expand their content and increase ad dollar revenue through other mediums. Hearst Company, which produces magazines such as Cosmopolitan, Esquire, and Town & Country, will begin producing several YouTube-hosted TV shows in the near future. YouTube has put out $100million in an attempt to expand its audience…

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]]> https://templeadlib.com/hearst-creates-its-own-youtube-channel/feed/ 0 Magazine Pulls “Real Women” from their LinkedIn Network for Spread https://templeadlib.com/magazine-pulls-real-women-from-their-linkedin-network-for-spread/ https://templeadlib.com/magazine-pulls-real-women-from-their-linkedin-network-for-spread/#comments Wed, 04 Apr 2012 18:41:21 +0000 https://www.templeadlib.com/?p=11506 Marie Claire magazine recently launched a thrice-yearly supplement aimed at the working woman called “MarieClaire@Work”. Brands such as Buick and White House Black Market are among several advertisers in the issues, but Marie Claire decided to make this supplement personalized to the every woman in more ways than one: namely, using “real” women as models. In fact, these are women that they have…

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]]> https://templeadlib.com/magazine-pulls-real-women-from-their-linkedin-network-for-spread/feed/ 1 Disturbing Pro-Anorexia Content Banned on Pinterest https://templeadlib.com/disturbing-pro-anorexia-content-banned-on-pinterest/ https://templeadlib.com/disturbing-pro-anorexia-content-banned-on-pinterest/#respond Wed, 04 Apr 2012 18:39:48 +0000 https://www.templeadlib.com/?p=11414 Pinterest has taken up a united front against Thinspiration/Pro-Ana (common terminology for Pro-Anorexia) pin boards on their website. “Thinspiration” blogs, tumblrs, and group sites outside of Pinterest have been around for years. They often consist of women posting images of sometimes buff yet more often severely underweight role models to encourage its viewers to aspire to look like said women.

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]]> https://templeadlib.com/disturbing-pro-anorexia-content-banned-on-pinterest/feed/ 0 The End of the “Everywoman” in Marketing https://templeadlib.com/the-end-of-the-everywoman-in-marketing/ https://templeadlib.com/the-end-of-the-everywoman-in-marketing/#respond Fri, 30 Mar 2012 14:31:14 +0000 https://www.templeadlib.com/?p=11291 Not long ago, two women dominated the female market, reaching and influencing their target in all aspects possible – TV, print, radio, you name it. Martha Stewart and Oprah Winfrey’s reign over the communications industry seemed both everlasting and impervious. But, as with anything in our industry, all good things come to an end. Or do they? Its been said that site like Pinterest and the ever…

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]]> https://templeadlib.com/the-end-of-the-everywoman-in-marketing/feed/ 0 ‘American Idol’ Launches Clothing Line https://templeadlib.com/american-idol-launches-clothing-line/ https://templeadlib.com/american-idol-launches-clothing-line/#respond Mon, 26 Mar 2012 23:37:54 +0000 https://www.templeadlib.com/?p=11289 Reality TV shows often further their profits by creating merchandise such as dolls and figurines, accessories like backpacks and lunch boxes, and other branded products. American Idol, however, will take that to the next step by designing a clothing line inspired by the hit reality show. The difference in this case is that the line will simply allude to the show, as the American Idol name will not…

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]]> https://templeadlib.com/american-idol-launches-clothing-line/feed/ 0 Female Consumers Trust Pinterest Above Other Social Media Sites https://templeadlib.com/female-consumers-trust-pinterest-above-other-social-media-sites/ https://templeadlib.com/female-consumers-trust-pinterest-above-other-social-media-sites/#respond Wed, 21 Mar 2012 14:34:31 +0000 https://www.templeadlib.com/?p=11101 I recently posted about the wildly popular social sharing site Pinterest, and how it has serious potential to become something big in the world of advertising. Well, as a matter of fact, Adweek recently posted an article highlighting how, according to research done by BlogHer.com, women are more likely to trust information posted about products on social sites like Pinterest and blogs than they…

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]]> https://templeadlib.com/female-consumers-trust-pinterest-above-other-social-media-sites/feed/ 0 Funny Tourism Ads for Lazy People https://templeadlib.com/funny-tourism-ads-for-lazy-people/ https://templeadlib.com/funny-tourism-ads-for-lazy-people/#respond Mon, 19 Mar 2012 15:27:55 +0000 https://www.templeadlib.com/?p=11080 Does sarcasm sell? If it did, these posters would be a huge success for the tourism industry. It’s a shame, however that they’re just for fun, courtesy of CollegeHumor.com. Each ad, in correlation with the headline/message, cites a fake agency at the bottom of the page. My personal favorite is the Hulu poster, who’s agency is called “Oh God How Is It 4 In The Morning Already“. I’ve posted a few…

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]]> https://templeadlib.com/funny-tourism-ads-for-lazy-people/feed/ 0 Smith and Wesson “Target” Women https://templeadlib.com/smith-wesson-target-women/ https://templeadlib.com/smith-wesson-target-women/#respond Thu, 15 Mar 2012 18:20:50 +0000 https://www.templeadlib.com/?p=11011 Smith & Wesson Holding Corp. has typically been a man’s brand: even the landing page of their website screams Male Cop and/or Military Veteran With No Regard For Style Whatsoever. The company sells security equipment, handcuffs, and above all, firearms. Apparently, nearly 20 million women in America own guns – yet find that they have no where remotely stylish to put them while carrying.

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]]> https://templeadlib.com/smith-wesson-target-women/feed/ 0 VF Restricts Print Content Online https://templeadlib.com/vf-restricts-print-content-online/ https://templeadlib.com/vf-restricts-print-content-online/#respond Wed, 14 Mar 2012 18:15:37 +0000 https://www.templeadlib.com/?p=11002 What’s a blog post without a link to share the story with others? Vanity Fair has taken on this new tactic to boost print sales. Rather than providing a link to a story covered in upcoming magazines, they will, from now on, be releasing stories to select bloggers to talk about stories, but keep their extensive content on the DL. The magazine has recognized that sharing all their magazine stories…

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]]> https://templeadlib.com/vf-restricts-print-content-online/feed/ 0 Athleta Speaks to the Do-All Woman https://templeadlib.com/athleta-speaks-to-the-do-all-woman/ https://templeadlib.com/athleta-speaks-to-the-do-all-woman/#respond Wed, 29 Feb 2012 19:37:08 +0000 https://www.templeadlib.com/?p=10766 Most clothing and/or fashion brands highlight women enjoying leisure and the finer things – but Athleta is not just any women’s apparel brand. Bought by Gap Inc. in 2009, the brand has said to use Nike’s style as a reference but strives to put out athletic clothing that is more “colorful”, as they believe that “Nike is very black and white and dark and strong and sweaty and ‘gym'”…

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]]> https://templeadlib.com/athleta-speaks-to-the-do-all-woman/feed/ 0 Magazine Covers Scale Down on Clutter https://templeadlib.com/magazine-covers-scale-down-on-clutter/ https://templeadlib.com/magazine-covers-scale-down-on-clutter/#respond Tue, 28 Feb 2012 20:59:25 +0000 https://www.templeadlib.com/?p=10755 Have you ever felt like there’s way too much to look at on a magazine cover? Your eye darts every which way, oftentimes reading only a few words of one headline before your brain is distracted and drawn into another (Teeny-bopper magazines are by far the worst offenders – MILEY CYRUS JUSTIN BEIBER SELENA GOMEZ HOROSCOPES TAYLOR SWIFT TAYLOR LAUTNER TAKE OUR QUIZZES WHO BROKE UP THIS WEEK ?!!?)…

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]]> https://templeadlib.com/magazine-covers-scale-down-on-clutter/feed/ 0 An ad For Female Eyes Only – Literally. https://templeadlib.com/an-ad-for-female-eyes-only-literally/ https://templeadlib.com/an-ad-for-female-eyes-only-literally/#comments Fri, 24 Feb 2012 16:42:55 +0000 https://www.templeadlib.com/?p=10603 A new kind of creative OOH tactic has debuted in the UK: it’s part bus shelter, part advertisement, part facial recognition software. “Plan UK” is a charity that benefits young women struggling in developing countries, and its newest out of home campaign is for female eyes only – literally. When an individual approaches the screen, an HD camera uses advanced software to determine whether or not…

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]]> https://templeadlib.com/an-ad-for-female-eyes-only-literally/feed/ 1 Let’s Talk Pinterest for Marketers https://templeadlib.com/lets-talk-pinterest-for-marketers/ https://templeadlib.com/lets-talk-pinterest-for-marketers/#respond Tue, 21 Feb 2012 19:46:59 +0000 https://www.templeadlib.com/?p=10566 Though established back in 2010, online social scrapbooking site Pinterest has gained wild popularity in the past few months. As a huge fan of Pinterest for quite some time now, I’d like to dedicate this entry to discussing how Pinterest has the potential to, with very little effort, nurture a brand’s popularity with just a few pins + shares. For those of you who haven’t been exposed to…

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]]> https://templeadlib.com/lets-talk-pinterest-for-marketers/feed/ 0 NY Fashion Week is Just an App Away https://templeadlib.com/ny-fashion-week-is-just-an-app-away/ https://templeadlib.com/ny-fashion-week-is-just-an-app-away/#respond Wed, 15 Feb 2012 19:43:57 +0000 https://www.templeadlib.com/?p=10388 There’s an iPhone app for nearly everything – literally, nearly everything – and with good reason. Apps are without a doubt a smart way to gain interaction with a brand or event’s target audience. Therefore its no surprise that New York Fashion Week has developed a series of apps of their own to help attendees better navigate their way around the event, AND to involve NYFW fans who can’t be at the…

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]]> https://templeadlib.com/ny-fashion-week-is-just-an-app-away/feed/ 0 McDonalds Walks the Catwalk @ NYFW https://templeadlib.com/mcdonalds-walks-the-catwalk-nyfw/ https://templeadlib.com/mcdonalds-walks-the-catwalk-nyfw/#respond Mon, 13 Feb 2012 16:27:21 +0000 https://www.templeadlib.com/?p=10372 Mercedes-Benz Fashion Week in New York City is one of the biggest events of the year on America’s fashion agenda. The biggest, best, and most luxurious brands will be strutting their styles down the runway starting February 13th, and all eyes will be on the newest trends, even if most of us can only dream of affording them. One brand that IS, however, attainable for the common wallet and can be…

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]]> https://templeadlib.com/mcdonalds-walks-the-catwalk-nyfw/feed/ 0 H&M Uses Digitally Built Bodies On Website https://templeadlib.com/hm-uses-digitally-built-bodies-on-website/ https://templeadlib.com/hm-uses-digitally-built-bodies-on-website/#respond Wed, 08 Feb 2012 15:05:09 +0000 https://www.templeadlib.com/?p=10234 Three things are certain in this world: death, taxes, and the photoshopping of print ads. Guidelines on just how far companies are allowed to go with their airbrushing are slowly setting in, but what can be said for publishing images with ACTUAL fake bodies in combination with real human heads? Discount fashion retailers H&M are taking some heat for using “virtual mannequin” bodies which match the…

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]]> https://templeadlib.com/hm-uses-digitally-built-bodies-on-website/feed/ 0 DVF’s Faceless Ads https://templeadlib.com/dvfs-faceless-ads/ https://templeadlib.com/dvfs-faceless-ads/#respond Mon, 06 Feb 2012 16:00:20 +0000 https://www.templeadlib.com/?p=10219 The main objective of fashion ads, despite their general lack of a campaign-able storyline and body copy, is to make the consumer want to be that woman or man in the ad; covet what they have and become who they are. High-end designer Diane Von Furstenberg’s Spring 2012 ads take that concept to another level. As an “ode to surrealist paintings”, each ad features faceless models, with the thought in…

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]]> https://templeadlib.com/dvfs-faceless-ads/feed/ 0 “Adobé Fotoshop” Parody Mocks Fashion Industry https://templeadlib.com/adobe-fotoshop-parody-mocks-fashion-industry/ https://templeadlib.com/adobe-fotoshop-parody-mocks-fashion-industry/#respond Thu, 02 Feb 2012 19:09:05 +0000 https://www.templeadlib.com/?p=10104 California film maker Jesse Rossen was inspired to create this funny-yet-tragically-true Photoshop parody, titled “Adobé Fotoshop” after seeing an overly dramatic and quite obviously re-touched wrinkle remover infomercial late one night. Rossen, through creative direction and sarcasm, describes Photoshop as a “beauty industry secret”, and something that “after just one application will give…

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]]> https://templeadlib.com/adobe-fotoshop-parody-mocks-fashion-industry/feed/ 0 K.I.S.S: Keep It Simple, Shoppers https://templeadlib.com/k-i-s-s-keep-it-simple-shoppers/ https://templeadlib.com/k-i-s-s-keep-it-simple-shoppers/#comments Wed, 01 Feb 2012 04:36:38 +0000 https://www.templeadlib.com/?p=10078 You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last paycheck in. We’re left with two options at that point: a) Dispose of the coupons immediately so no one else can benefit from them, OR b) Take the coupons and…

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]]> https://templeadlib.com/k-i-s-s-keep-it-simple-shoppers/feed/ 1 GoDaddy To Tone Down Super Bowl Ads? https://templeadlib.com/godaddy-to-tone-down-super-bowl-ads/ https://templeadlib.com/godaddy-to-tone-down-super-bowl-ads/#respond Wed, 25 Jan 2012 21:41:41 +0000 https://www.templeadlib.com/?p=9933 GoDaddy can certainly be considered one of the many memorable and expected brands that advertise during the Super Bowl each year. The company, a web domain hosting site, has become well-known for their racy, often borderline sexually inappropriate ads, even if it means people don’t understand what GoDaddy is exactly until they visit the website. For years I watched these commercials without the…

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]]> https://templeadlib.com/godaddy-to-tone-down-super-bowl-ads/feed/ 0 H +M Bends It Like Beckham https://templeadlib.com/h-m-bends-it-like-beckham/ https://templeadlib.com/h-m-bends-it-like-beckham/#respond Mon, 23 Jan 2012 15:45:39 +0000 https://www.templeadlib.com/?p=9915 Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands, web domains, and a slew of other food and beverage brands with enough bling to nab a 30 second spot for millions of dollars a piece. This year, Swedish fashion retail company H&

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]]> https://templeadlib.com/h-m-bends-it-like-beckham/feed/ 0 La Redoute’s Questionable, Yet Very Naked, Mistake https://templeadlib.com/la-redoutes-questionable-yet-very-naked-mistake/ https://templeadlib.com/la-redoutes-questionable-yet-very-naked-mistake/#respond Mon, 23 Jan 2012 14:02:49 +0000 https://www.templeadlib.com/?p=9873 When creating good advertising, we are taught that it is of the upmost importance to consider our target audience’s feelings, and what their reaction may be to what we put out there. So, when French powerhouse fashion retail company La Redoute published a photo of four children in La Redoute swimwear on a beach with a completely naked man in the background, its no surprise the “mistake” caused…

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]]> https://templeadlib.com/la-redoutes-questionable-yet-very-naked-mistake/feed/ 0 DBC Launches new websites left + right https://templeadlib.com/dbc-launches-new-websites-left-right/ https://templeadlib.com/dbc-launches-new-websites-left-right/#comments Tue, 15 Nov 2011 19:16:57 +0000 https://www.templeadlib.com/?p=8702 Since beginning my internship at Diccicco Battista Communications earlier this May, the entire creative team – web developers, writer, creative director and designer – have been hard at work on The Original Canal’s new website. The Original Canal’s, a liquor store based in South Jersey, is notorious for offering the lowest prices on beer + liquor allowed by the state of New Jersey. I, for one…

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]]> https://templeadlib.com/dbc-launches-new-websites-left-right/feed/ 1 Creative Space for Creative People https://templeadlib.com/creative-space-for-creative-people/ https://templeadlib.com/creative-space-for-creative-people/#comments Wed, 02 Nov 2011 16:13:40 +0000 https://www.templeadlib.com/?p=7839 “Business in the front, party in the back” – you know what I’m talking about. This pretty much sums up the layout of DBC’s office space. We’ve discussed in many of our advertising classes the way that typical full-service advertising agencies are laid out. One floor for traffic, one floor for account services, another for creative, and so on. At DBC, the creative may not have their own floor…

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]]> https://templeadlib.com/creative-space-for-creative-people/feed/ 2 Diccicco Battista Communications – Where Brands Go To Work https://templeadlib.com/diccicco-battista-communications-where-brands-go-to-work/ https://templeadlib.com/diccicco-battista-communications-where-brands-go-to-work/#comments Fri, 23 Sep 2011 18:53:02 +0000 https://www.templeadlib.com/?p=7465 I have been given the amazing opportunity to continue my summer-long internship with Diccicco Battista Communications through my fall semester. Diccicco Battista Communications – “DBC” for short – is a full service advertising agency located in Conshohocken, PA, where they provide design, web programming, media and PR services to a bounty of clients ranging from University of Kentucky Healthcare…

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]]> https://templeadlib.com/diccicco-battista-communications-where-brands-go-to-work/feed/ 1 What I Know for Sure… https://templeadlib.com/what-i-know-for-sure/ https://templeadlib.com/what-i-know-for-sure/#respond Fri, 15 Apr 2011 11:58:19 +0000 https://www.templeadlib.com/?p=5287 Is that I still have a lot to learn. Though I’ve completed my required 150 hours at MOD Worldwide for the semester, I plan to continue to take advantage of this great opportunity and gain as much experience as I can for as long as they’ll have me. That being said; if there’s one thing I know for sure, it’s that no matter how much you think you know, there will still always be more to learn.

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]]> https://templeadlib.com/what-i-know-for-sure/feed/ 0 A “Chevy Nova” Situation https://templeadlib.com/a-chevy-nova-situation/ https://templeadlib.com/a-chevy-nova-situation/#comments Tue, 08 Mar 2011 14:07:42 +0000 https://www.templeadlib.com/?p=4424 One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this lesson was the “Chevy Nova” campaign which didn’t quite translate positively in Spanish – “Chevy Nova” = “Chevy doesn’t go.” Interestingly enough…

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]]> https://templeadlib.com/a-chevy-nova-situation/feed/ 2 Revisions and clients and deadlines – Oh my! https://templeadlib.com/revisions-and-clients-and-deadlines-oh-my-2/ https://templeadlib.com/revisions-and-clients-and-deadlines-oh-my-2/#respond Thu, 24 Feb 2011 18:52:17 +0000 https://www.templeadlib.com/?p=4206 It was only a matter of time before I encountered my first deadline experience in the “real” world of advertising. The word “deadline” originated in 1855, and referred to “a boundary around a military prison beyond which a prisoner could not venture without risk of being shot by the guards.” A bit extreme when we think of a deadline in today’s context, nevertheless the consequences of missing a…

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