Shane A. Wagner – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 18 Jul 2011 14:47:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Shane A. Wagner – AdLib https://templeadlib.com 32 32 It’s All About Customer Engagement These Days https://templeadlib.com/its-all-about-customer-engagement-these-days/ https://templeadlib.com/its-all-about-customer-engagement-these-days/#comments Mon, 18 Jul 2011 14:47:58 +0000 https://www.templeadlib.com/?p=6587 One of the many things I have learned during my internship at Aon Affinity is that there has been a fundamental shift in marketing. What works now is something that I didn’t read about in any textbooks or discuss in any classes. This fundamental shift is called customer engagement. Mass-marketing campaigns have a 2% response rate and have been on a decline; pelting consumers with your messages no…

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]]> https://templeadlib.com/its-all-about-customer-engagement-these-days/feed/ 1 Aon: One Intern in a Global Environment https://templeadlib.com/aon-one-intern-in-a-global-environment/ https://templeadlib.com/aon-one-intern-in-a-global-environment/#respond Thu, 23 Jun 2011 18:26:28 +0000 https://www.templeadlib.com/?p=6463 On my first day, I felt overwhelmed, I was going to be working for a company with about 60,000 employees in 120 countries and they are the principal sponsor the world’s most popular football (soccer) team, Manchester United. I definitely felt like I was staring into the eyes of a beast but that quickly changed. I am finding out that the corporate world is a much friendlier and inviting environment…

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