Isabella K. Meyer – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 06 Nov 2013 20:00:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Isabella K. Meyer – AdLib https://templeadlib.com 32 32 “Buy.ology” by Martin Linstrom https://templeadlib.com/buy-ology-by-martin-linstrom/ https://templeadlib.com/buy-ology-by-martin-linstrom/#respond Wed, 06 Nov 2013 20:00:23 +0000 https://smc.temple.edu/adlib/?p=14639 Throughout this book, the author, Martin Lindstrom, attempts to prove to his readers that through neurological testing, advertisers can discover what consumers really want, because sometimes their words aren’t the complete truth. Each chapter offers a different example of a test done often times through fMRI testing that show which parts of the brain consumers are using when making purchase…

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