Ogilvy on Advertising
By the year 1983, David Ogilvy had already become a titan in the advertising industry. He was one of the original mad men, starting his agency in New York City in 1948. Within 35 years in the business, he had…
Adlib
The Experiences of Temple Advertising Students
Ryan Little
Relationships are Key
I’ve had the opportunity to intern at PHL17 this semester in the Media Sales Department. As a local television station PHL17 relies on the Media Sales Department to produce most of its revenue. One of the great things about my…