Ryan Little – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 11 Dec 2013 14:35:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Ryan Little – AdLib https://templeadlib.com 32 32 Ogilvy on Advertising https://templeadlib.com/ogilvy-on-advertising/ https://templeadlib.com/ogilvy-on-advertising/#respond Wed, 11 Dec 2013 14:35:24 +0000 https://smc.temple.edu/adlib/?p=14878 By the year 1983, David Ogilvy had already become a titan in the advertising industry. He was one of the original mad men, starting his agency in New York City in 1948. Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in his book Ogilvy on Advertising. The book lived up to its broad title by covering a wide range of advertising topics from getting…

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]]> https://templeadlib.com/ogilvy-on-advertising/feed/ 0 Relationships are Key https://templeadlib.com/relationships-are-key/ https://templeadlib.com/relationships-are-key/#comments Thu, 25 Apr 2013 18:22:18 +0000 https://smc.temple.edu/adlib/?p=14019 I’ve had the opportunity to intern at PHL17 this semester in the Media Sales Department. As a local television station PHL17 relies on the Media Sales Department to produce most of its revenue. One of the great things about my internship is that I get to go on sales calls with the account executives. These sales calls have given me a chance to watch account executives negotiate deals and…

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