Zachary Campbell – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 24 Apr 2014 18:46:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Zachary Campbell – AdLib https://templeadlib.com 32 32 Leading Discouraged Teams https://templeadlib.com/leading-discouraged-teams/ https://templeadlib.com/leading-discouraged-teams/#respond Thu, 24 Apr 2014 18:46:14 +0000 https://smc.temple.edu/adlib/?p=14943 Newspaper Ad Sales is Hard – But not Impossible Newspapers are known for their glamorous exposés that shed light on atrocities, accomplishments, and everything in between. The authors who spin these stories put their byline with their name to mark ownership of their work. But there is a group of people at every newspaper who are just as important but they you will never see their byline.

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]]> https://templeadlib.com/leading-discouraged-teams/feed/ 0 Native Advertising: The “New” Trend https://templeadlib.com/native-advertising-the-new-trend/ https://templeadlib.com/native-advertising-the-new-trend/#respond Thu, 24 Apr 2014 18:43:51 +0000 https://smc.temple.edu/adlib/?p=14981 There is a “new” trend hitting the advertising world called native advertising. I put new in quotes because there is absolutely nothing new about it. A native advertisement is simply a text-based ad that supplies the advertiser with the ability to place relevant stories about their business or organization into publications of their choice. In my opinion it appears to be nothing new…

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