Andrew F Arbitell – AdLib

Advertising in the Digital Age – Book Review

Andrew F Arbitell — Tue, 21 Oct 2014 20:11:13 +0000

Book Review for Lee Odden’s book, Optimize. I discuss the importance and functionality of SEO, as well as online content marketing. …

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1800-Harmelin

Andrew F Arbitell — Mon, 18 Aug 2014 18:56:07 +0000

As the first month of my internship passed, I found myself working in numerous departments. I was often assigned to work in the direct response department. The DR department works with ads that feature a call-to-action. I found it interesting how these ads successes are determined by lead generation, or the amount of people calling the 1800 number or visiting a website. For one project…

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Harmelin Media Internship

Andrew F Arbitell — Tue, 12 Aug 2014 18:30:46 +0000

This summer, I did an internship with Harmelin media, a buying and planning agency on city line avenue. It was great interning with a large company, where I was given the opportunity to work in multiple departments. When I applied for my internship, I was asked by Harmelin’s internship coordinator to work in the sports marketing and traffic departments. Without any knowledge of what occurs in a…

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