Li Jiang – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 04 Dec 2013 16:08:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Li Jiang – AdLib https://templeadlib.com 32 32 The Bible of Modern Advertising: Confessions of An Advertising Man. https://templeadlib.com/the-bible-of-modern-advertising-confessions-of-an-advertising-man/ https://templeadlib.com/the-bible-of-modern-advertising-confessions-of-an-advertising-man/#respond Wed, 04 Dec 2013 16:08:59 +0000 https://smc.temple.edu/adlib/?p=14796 “I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.” George Parker commented that in Business Insider. Media Week also evaluated this book as the “required reading for anyone in business”. In Confessions of an Advertising Man, David Ogilvy not only tells legendary stories about his successful career…

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