Lindsay M Vittek – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 12 Dec 2013 20:36:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Lindsay M Vittek – AdLib https://templeadlib.com 32 32 Made to Stick https://templeadlib.com/made-to-stick/ https://templeadlib.com/made-to-stick/#respond Thu, 12 Dec 2013 20:36:34 +0000 https://smc.temple.edu/adlib/?p=14780 Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a sources, a Concrete message, Emotional value of messages, and an importance of Stories. For short, it is known as the acronym SUCCESs. The main purpose of this book is to…

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