Daniel P Peterson – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 01 Jul 2013 18:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Daniel P Peterson – AdLib https://templeadlib.com 32 32 It all Started in the Mailroom https://templeadlib.com/it-all-started-in-the-mailroom/ https://templeadlib.com/it-all-started-in-the-mailroom/#respond Mon, 01 Jul 2013 18:21:26 +0000 https://smc.temple.edu/adlib/?p=14393 Last summer at AmeriHealth Administrators (AHA), a top performing third-party administrator in the health care industry, I was a “Marketing Communications Intern.” The summer before that, I worked in the mailroom. This summer at AHA, I’m not working in the mailroom or considered an “intern.” I’m actually an Associate Marketing Communications Coordinator working in the Marketing Communications…

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]]> https://templeadlib.com/it-all-started-in-the-mailroom/feed/ 0 The rewriting process https://templeadlib.com/the-rewriting-process/ https://templeadlib.com/the-rewriting-process/#respond Fri, 28 Jun 2013 11:20:54 +0000 https://smc.temple.edu/adlib/?p=14381 Luke Sullivan, veteran copywriter and author of Hey Whipple Squeeze This: The Classic Guide to Creating Great Ads, states on his blog, “100% of everything you create in this business will be second-guessed and 95% of it will die.” Well, I recently took part in meetings where a first piece of copy in a campaign written by a team of copywriters from an affiliated insurance company took that same…

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