The Experiences of Temple Advertising Students
Competitive Analyses are used in marketing and advertising in order to properly evaluate the strengths and weaknesses of current and feasible competitors. At Finch Brands, my main task has been to complete competitive audits for our clients, in order to…
I was fortunate enough to be offered a research and strategy internship from Finch Brands, a boutique branding company located in the heart of old city. Finch Brands has a team of incredibly talented and exceedingly helpful individuals. Going into…
Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting…
