Elizabeth Haury – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sun, 11 May 2014 06:40:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Elizabeth Haury – AdLib https://templeadlib.com 32 32 Creating a Competitive Audit https://templeadlib.com/creating-a-competitive-audit/ https://templeadlib.com/creating-a-competitive-audit/#respond Sun, 11 May 2014 06:40:10 +0000 https://smc.temple.edu/adlib/?p=15069 Competitive Analyses are used in marketing and advertising in order to properly evaluate the strengths and weaknesses of current and feasible competitors. At Finch Brands, my main task has been to complete competitive audits for our clients, in order to show them the high and low points used in competitors marketing and advertising. Basically, competitive audits are used to show what the client…

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]]> https://templeadlib.com/creating-a-competitive-audit/feed/ 0 Rebranding at Finch https://templeadlib.com/rebranding-at-finch/ https://templeadlib.com/rebranding-at-finch/#respond Thu, 24 Apr 2014 18:50:08 +0000 https://smc.temple.edu/adlib/?p=14965 I was fortunate enough to be offered a research and strategy internship from Finch Brands, a boutique branding company located in the heart of old city. Finch Brands has a team of incredibly talented and exceedingly helpful individuals. Going into this internship, what I really hoped to take away from it were two things: a clearer understanding of what steps really go into rebranding a client and…

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]]> https://templeadlib.com/rebranding-at-finch/feed/ 0 Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping https://templeadlib.com/consumer-ology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping/ https://templeadlib.com/consumer-ology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping/#respond Mon, 04 Nov 2013 14:32:27 +0000 https://smc.temple.edu/adlib/?p=14614 Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires, online surveys, etc) was incredibly imperative…

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