Adella Hillebrecht – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 16 Apr 2015 23:47:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Adella Hillebrecht – AdLib https://templeadlib.com 32 32 A Busy, Writing Worker Bee https://templeadlib.com/a-busy-writing-worker-bee/ https://templeadlib.com/a-busy-writing-worker-bee/#respond Thu, 16 Apr 2015 23:47:29 +0000 https://smcsites.com/adlib/?p=16163 Visit Philadelphia is not an agency. They are the client-side of the advertising world and, because of that, most of their creative is outsourced to Red Tettemer. That means that while I have so far gotten a great deal of experience on both the business and strategy aspects of the industry, I haven’t gotten to dig into much creative work. That is, until now. My supervisor (a very data-oriented…

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]]> https://templeadlib.com/a-busy-writing-worker-bee/feed/ 0 To Brand a City – Ways My Brain is Growing https://templeadlib.com/to-brand-a-city-ways-my-brain-is-growing/ https://templeadlib.com/to-brand-a-city-ways-my-brain-is-growing/#respond Mon, 09 Mar 2015 18:13:41 +0000 https://smcsites.com/adlib/?p=15915 What’s the best thing about Philadelphia? Well it has to be its diversity. Diversity of people, culture, art, events, neighborhoods, etc. So maybe it’s ironic that the best thing about Philly seems to make it somewhat hard to brand. How do you develop a catchy, consistent tagline for a city with so many different things to offer? Well, Visit Philadelphia gives it a shot. And that’s where I…

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