Michelle Bouh – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 06 Apr 2015 14:25:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Michelle Bouh – AdLib https://templeadlib.com 32 32 Made to Stick Book Review by Michelle Bouh https://templeadlib.com/made-to-stick-book-review-by-michelle-bouh/ https://templeadlib.com/made-to-stick-book-review-by-michelle-bouh/#respond Fri, 31 Oct 2014 18:04:54 +0000 https://smcsites.com/adlib/?p=15475 “Made to Stick” by Chip and Dan Heath discusses what makes good ideas flourish, what qualities bad ideas lack, as well as what qualities good ideas have in common that makes them sticky. According to the two brothers, good ideas are simple, unexpected, concrete, credible, emotional, and include a story. Chip and Dean claim that by following these six essentials, any idea is almost a guaranteed…

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