Helen Edwards – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 04 Nov 2013 14:25:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Helen Edwards – AdLib https://templeadlib.com 32 32 Decoded: The Science Behind Why We Buy https://templeadlib.com/decoded-the-science-behind-why-we-buy/ https://templeadlib.com/decoded-the-science-behind-why-we-buy/#respond Mon, 04 Nov 2013 14:25:29 +0000 https://smc.temple.edu/adlib/?p=14605 Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in our decision-making process, but often times, it’s the less obvious product attributes that get us to buy. Decoded: The Science Behind Why We Buy, written by Phil Barden…

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]]> https://templeadlib.com/decoded-the-science-behind-why-we-buy/feed/ 0 Summer Learning for the Future https://templeadlib.com/summer-learning-for-the-future/ https://templeadlib.com/summer-learning-for-the-future/#respond Tue, 06 Aug 2013 18:58:54 +0000 https://smc.temple.edu/adlib/?p=14485 This summer, time has gone by so quickly at the fast moving start-up, Defined Clarity. During the two months I have worked as a marketing intern, we have been developing the marketing strategy of their new HR software, gatherDocs. Our first client, Villa Shoes, posted the first gatherDocs signs in stores on June 18th and we are excited to move into other stores soon such as Sunoco…

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]]> https://templeadlib.com/summer-learning-for-the-future/feed/ 0 The world of marketing at Defined Clarity https://templeadlib.com/the-world-of-marketing-at-defined-clarity/ https://templeadlib.com/the-world-of-marketing-at-defined-clarity/#respond Mon, 01 Jul 2013 18:19:59 +0000 https://smc.temple.edu/adlib/?p=14387 When I was on the hunt for my first internship, one of my professors gave me a little advice. He told me to make sure it’s an internship where I play an active role in the company. Don’t waste your time getting people coffee all summer long. Thanks to my summer marketing internship at Defined Clarity, I’m not spending my summer as the office Barista. Defined Clarity is a small startup tech…

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