Meghan Weale – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 20 Oct 2017 15:43:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Meghan Weale – AdLib https://templeadlib.com 32 32 Consumer.ology – The Myths of Market Research https://templeadlib.com/consumer-ology-the-myths-of-market-research/ https://templeadlib.com/consumer-ology-the-myths-of-market-research/#comments Thu, 19 Oct 2017 17:41:25 +0000 https://smcsites.com/adlib/?p=17502 The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them. He gives many examples of times when companies went into downfall, ultimately due to misleading research. Graves talks about the many influences on consumers when participating in studies and how these influences tend to lead to false findings. Some of these influences are…

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