Melissa Caromano – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 20 Oct 2017 15:44:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Melissa Caromano – AdLib https://templeadlib.com 32 32 How Brands Grow–A Book Review https://templeadlib.com/how-brands-grow-a-book-review-2/ https://templeadlib.com/how-brands-grow-a-book-review-2/#comments Thu, 19 Oct 2017 17:40:45 +0000 https://smcsites.com/adlib/?p=17525 As you’ll hear from my book review above, Byron Sharp points out many interesting facts in his book, How Brands Grow. This includes the idea that mass marketing isn’t dead, buyers aren’t as loyal as companies think, and distinctiveness is much better than differentiation. He uses multiple studies to prove his points, especially through the brands Coke and Pepsi. Sharp argues that while mass…

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