Alexandria Rosencrans – AdLib

Finding My Niche

Alexandria Rosencrans — Wed, 29 Apr 2020 14:58:41 +0000

I’m a digital marketing intern at Seer Interactive in Northern Liberties. Seer is a digital marketing agency that primarily specializes in SEO, Paid Media + Analytics. My workload is split down the line between SEO and Paid, but surprisingly (surprising to myself, this practice is actually pretty normal) I found myself focusing my off-hours on cross-divisional analyses on Power BI.

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Identifying Your Inner Circle

Alexandria Rosencrans — Mon, 02 Dec 2019 08:03:53 +0000

“It’s important to consider the five people who are in your inner circle, because they are going to deeply and profoundly influence you,” Darrah Brustein, founder of Network Under 40, Why Your Inner Circle Should Stay Small, and How to Shrink It, HBR. If the above bothers you, rest assured you’re not alone. No one wants to be a carbon copy of their parents. No one wants to mirror their weird…

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Knowing ‘No’

Alexandria Rosencrans — Sat, 26 Oct 2019 18:59:29 +0000

At the start of my current internship, I was a complete amateur. I doubted myself, my abilities, and the idea of corporate marketing as a whole. How could I lead a business unit when I didn’t fully understand the company’s business model, let alone marketing? My name is Alexandria, and I’m a senior ad major with a dual-track in account management and media planning. Currently, I serve as a…

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Advice for the Overqualified Woman

Alexandria Rosencrans — Mon, 05 Aug 2019 19:36:04 +0000

If I had trusted my gut 3 months ago, I would not have applied to my current internship. In 2014, Hewlett Packard conducted an internal survey where they found that “women applied … when they believed they met 100 percent of the qualifications listed for the job. Men were happy to apply when they thought they could meet 60 percent of the job requirements” Kay & Shipman, The Confidence Gap…

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EXLing Forward

Alexandria Rosencrans — Tue, 30 Jul 2019 17:28:44 +0000

After three noteworthy years, occupations, and apartments – my desire for change, both professionally and geographically, became irrepressible. Three months and thirty-odd miles away, I am now comfortably situated in Lambertville, New Jersey, as a lead Marketing Coordinator for EXL Service. My name is Alexandria, and after an entire summer, I still have trouble describing my internship.

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