Dawson Smith – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 29 Nov 2021 13:44:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Dawson Smith – AdLib https://templeadlib.com 32 32 Staying On Brand https://templeadlib.com/staying-on-brand/ https://templeadlib.com/staying-on-brand/#respond Mon, 29 Nov 2021 13:44:27 +0000 https://templeadlib.com/?p=22131 I am Dawson Smith, a senior advertising major in the art direction track. Since May 2021, I have been interning at Wengers of Myerstown. This is a large family-owned business that purchases and sells construction and agriculture equipment. I was hired as a graphic design and marketing intern with the purpose of modernizing their marketing materials. I’ve spent the last six months designing a…

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