Zoe Rasmussen – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 27 Sep 2017 15:23:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Zoe Rasmussen – AdLib https://templeadlib.com 32 32 Colgate Super Bowl Ad Reaction Piece https://templeadlib.com/colgate-super-bowl-ad-reaction-piece/ https://templeadlib.com/colgate-super-bowl-ad-reaction-piece/#respond Sun, 18 Sep 2016 13:25:24 +0000 https://smcsites.com/adlib/?p=17115 Colgate ran their first ever Super Bowl commercial this year. Not only was this big news in the ad industry, but so was the fact that they used their ad space to promote saving water. I was surprised that Colgate chose this “life lesson” approach, along with Budweiser’s Helen Mirren commercial. Colgate definitely used the event’s large audience to create buzz about their commercial…

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]]> https://templeadlib.com/colgate-super-bowl-ad-reaction-piece/feed/ 0 Success Requires Sacrifice https://templeadlib.com/success-requires-sacrifice/ https://templeadlib.com/success-requires-sacrifice/#respond Wed, 14 Sep 2016 17:51:27 +0000 https://smcsites.com/adlib/?p=17127 During my search for a new internship, I set some basic requirements – or so I thought. I simply wanted a paid digital analytics internship at a large Center City agency with reputable clients. I quickly found this to be a very difficult expectation to fill, so I decided it would be fine if the internship didn’t have duties that really applied to my goals. (Bad idea.) Somehow I came across a…

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