Comments on: Behind the Scenes of Media & Campaigns: Account Management https://templeadlib.com/behind-the-scenes-of-media-campaigns-account-management/ The Experiences of Temple Advertising Students Tue, 02 Dec 2025 01:26:45 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Maura Rae Donapel https://templeadlib.com/behind-the-scenes-of-media-campaigns-account-management/comment-page-1/#comment-156069 Tue, 02 Dec 2025 01:26:45 +0000 https://templeadlib.com/?p=26389#comment-156069 Olivia, I loved reading this! Your breakdown of the campaign development process really captures how much strategy, organization, and collaboration goes into work that most people only ever see once it’s polished and posted.

I’m finishing up my Account Management course this semester, and everything you described aligns perfectly with what we’ve been learning. It’s so cool to see it play out in a real agency setting. I especially loved how you emphasized working backwards from the final deadline and the importance of constant communication between teams. Those small details and check-ins truly make or break a project.

It sounds like your experience at ChatterBlast gave you such a strong foundation in both the strategic and logistical sides of campaign work. Thank you for sharing such a thorough walkthrough of your process!

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