Going into this internship, I was excited. I really wanted to explore the world of sales and I was very eager to learn. However, things changed and it turned out that, B101 would be needing a general intern and not a sales intern. I was a little bummed out at first because I really wanted to be in the sales department learning the ropes, however I soon realized that wasn’t going to make much of a difference because everything at the station revolves around the sales department. Every task, every event, every new idea was thought out and brought about to help the sales of the radio station. B101 is an extremely skilled company in generating revenue so I was able to watch and learn how the station gains new customers and retains old ones. One of the tasks I took part in was putting together sales books for clients and potential clients. The amount of detail and research that went into creating the sales books was truly impressive. It really wasn’t hard to see why, B101 is such a strong company in the radio business. They are constantly coming up with new and innovative ways to build rapport with businesses and clients. This is definitely something that I am going to take out of this internship. People don’t want to know what you know until they know that you care. In order to be successful in sales or in anything really, you must genuinely care about providing the best information and service to those you are dealing business with. I have learned a great deal about this at, B101, and I intend to bring these lessons into my professional life.