As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our best. In this example, we can see that it was done very poorly.
This week, I looked at the Us Weekly Magazine. It’s the January 23rd issue with the cover of Jessica Biel and Justin Timberlake. I was going through this magazine earlier this week and I came across an advertisement for a USA Network program Royal Pains. I don’t know if many of you watch this show but, it’s about a man who gets fired as a doctor because he saved a life of a poor kid rather than a rich man. So, he goes to the Hampton’s and becomes a concierge doctor for the rich.
Since he is a doctor in the Hampton’s, the scenery is always near the water therefore, they decided to advertise him halfway in the water. You can tell that this isn’t real because first off, the water looks extremely unreal. Also, you can see by the second image, that the feet are not real. They actually created the feet! It’s not real! It looks so fake that I laughed. I guess the people in the Us Weekly are busy because they produce many magazines so they decided not to spend so much time on it. But I feel that things like this can come back and bite them in the butt.
This isn’t the only time they actually got some kind of publicity. I found a website where they discussed how the main actor, Mark Feuerstein has a hairy feet in the previous ads but in this new ad he has a hairless feet. It was said that the new ad appeared in Vanity Fair and since women are the target, they might be turned off by a hairy feet therefore, they fixed his feet. The things they do to make it just right for the target makes perfect sense to me. However, making feet look extremely fake is not one of the requirements.