https://templeadlib.com/does-your-marriage-matter/ The Experiences of Temple Advertising Students Thu, 24 Jun 2010 20:33:36 +0000 hourly 1 https://wordpress.org/?v=6.8.1 https://templeadlib.com/does-your-marriage-matter/comment-page-1/#comment-142 Thu, 24 Jun 2010 20:33:36 +0000 https://smc.temple.edu/ad-lib/?p=1395#comment-142 They really have nothing to lose. If they’re considered a shady enterprise then why not use that to their advantage? I think much of it is mental. Many (married) people who cheat have affairs for the excitement. It’s not new, but excitement can be a necessity depending on the stage of the marriage. Even if the ads are controversial, there’s still a feeling to be had (satisfaction?) in doing something “you’re not supposed to do.” It can even provide a greater sense of being among fellow cheaters.

]]> https://templeadlib.com/does-your-marriage-matter/comment-page-1/#comment-141 Thu, 24 Jun 2010 18:49:39 +0000 https://smc.temple.edu/ad-lib/?p=1395#comment-141 I did a paper on Ashley Madison actually, and I would NOT be surprised at all if this was a tactic on their part. They are pretty brilliant marketers in any case, since their idea isn’t new or revolutionary. They just did it loudly and made it known by jumping on the “Banned” Wagon. https://tinyurl.com/cgnzgf

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