Comments on: Hunch: Turn Your Everyday Insights Into The Next Big Thing

By: Meghan Weale

Meghan Weale — Mon, 30 Oct 2017 15:56:26 +0000

I really love the idea that was brought up to always be observant, as any experience can be significant. It inspired me to be more observant. We are surrounded by so much activity every day, there’s bound to be some useful information in there if we just observe better. I love the way that Jiwa uses equation type descriptions of ways to come up with ideas. It’s a fun way to look at the process and I definitely will refer to it in the future. This book sounds really interesting and your review has persuaded me to read it.

By: Divante Bradwell

Divante Bradwell — Sun, 29 Oct 2017 19:51:23 +0000

The idea of creating insights from mundane experiences is a major benefit to brands. People come up with many ideas daily, these ideas can be small solutions just like the Spanx example. After listening to your podcast the next time I do come up with a new idea, I will be sure to take my environment, feelings, and other thoughts into account.

By: Mikaela Kozel

Mikaela Kozel — Thu, 26 Oct 2017 15:37:35 +0000

I think this sounds like a really interesting read especially since I’m a research track. Trying to pull insights from seemingly nothing isn’t simple and there are many ways to go about the process. I’d be interested to read this book to see how the author goes about turning his weird revelations into inspiration to create and solve consumer needs.

By: Emily Murphy

Emily Murphy — Wed, 25 Oct 2017 04:11:18 +0000

The example of IKEA using their insights to make business decisions was very interesting to me. Sometimes I have a hard time understanding how such seemingly insignificant observations about everyday life can lead to huge revelations for big businesses. With examples like IKEA creating a new product after realizing their consumers use couches to lay on, I can see how qualitative research can be used in decision making in both advertising and other areas of the company.

By: Natalie Sirolli

Natalie Sirolli — Wed, 25 Oct 2017 02:57:22 +0000

Insights + foresights = a hunch is a fun little equation to think about. I like the idea that mundane events can make big impacts on us as consumers without even knowing it – I feel like I’m finding that more and more within the research we’re conducting for class. The IKEA case study was a good thing to mention, especially because that seems like something that could be obvious to normal consumers, but because the IKEA marketers aren’t in the target audience they couldn’t even predict it. The funny thing is they probably wouldn’t have found that insight as easily had they not done the study. Very cool.

By: Sean Brassil

Sean Brassil — Wed, 25 Oct 2017 00:27:19 +0000

Hunch seems to be a great argument for the value of observing consumers, and how theoretically, all data collected can be a key to the next big thing. Logging seemingly mundane things seems like a great habit to always be on the lookout for innovation potential

By: Allison Doumith

Allison Doumith — Tue, 24 Oct 2017 20:28:29 +0000

Hunch certainly sounds like a must-read! I too believe that all ideas do start with a spark. Entrepreneurs have an Inventor’s Book with them 24/7 to quickly jot down any ideas that come to mind in order to possibly build on it later on, and Jiwa’s Hunch Log sounds very familiar. The Spanx and IKEA examples are very insightful and show how important following up with your thoughts are.

By: Morgan Kovatch

Morgan Kovatch — Tue, 24 Oct 2017 18:28:52 +0000

Not all ideas are breakthrough ideas, it takes one just to do it. Everything starts with an idea or “hunch” and I had no idea what that was until this podcast. I wonder how many ideas people have come up with, but never follow through with? It’s interesting how just by observing certain behaviors you can come up with something so simple and innovative like the spanx.

By: Miranda S Krause

Miranda S Krause — Tue, 24 Oct 2017 14:53:50 +0000

This book sounds really inspiring in the world of analytical advertising research! It reminded of my job and how I always think it would be beneficial to have a larger Analytics and Research team more integrated in the branch to develop consistent key insights. I personally know that feels great to pose a small insight that leads to the chunk of a campaign or puts the rest of the team on track for a new approach. I would love to read this to find out more about the IKEA case study, because I feel that they have research in mind when it comes to their branding and marketing, and it shows!

By: Melissa Caromano

Melissa Caromano — Tue, 24 Oct 2017 01:59:12 +0000

I liked how the author mentioned that seemingly mundane things can turn into revolutionary ideas. I recently read a book called Small Data that emphasizes this point that one idea/observation can lead to a break through. Your Ikea example was interesting too!