Ever since I had an assignment about gamification in the advertising strategy and positioning class, I came to be very keen in interactive media. It is great how you can turn boring advertisements that people always complaining about to something they love to interact with and enjoy. I am currently taking the interactive media class this summer and also interning in Financial Integrity Resources Management, LLC “FIRM” as a digital marketing intern. I am learning a lot about how important interactive media is and am applying it to my work at FIRM, which is a great way to learn. I wish there was an interactive media track in the advertising major at Temple, but I am glad that the class is mandatory or else I may have completely missed it. I hope you all find what you are most interested in in advertising and pursue it.
Below is an example of integrated campaign using interactive media we watched in class: