Comments on: Interactive Print Ad- Solar Energy https://templeadlib.com/interactive-print-ad-solar-energy/ The Experiences of Temple Advertising Students Tue, 08 Mar 2011 18:12:13 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Sheryl Kantrowitz https://templeadlib.com/interactive-print-ad-solar-energy/comment-page-1/#comment-397 Tue, 08 Mar 2011 18:12:13 +0000 https://www.templeadlib.com/?p=4484#comment-397 Very cool idea. However, copy is a bit clumsy, don’t you think? Maybe it should say, “Hold this ad up to the (sun)light.”
I looked it up and it was created by Saatchi & Saatchi Tel Aviv for Israeli energy company Shikun & Binui Solaria.

]]>