I continued to look at Mens Health March 2012 issue and I found another advertisement that I thought was interesting. It is for the new Toyota Prius V. The campaign was created by Saatchi & Saatchi and if you go to this website you can actually see how the campaign was created. I suggest that you go see it because it’s really interesting. Their goal was to show that the Prius V has more versatility, efficiency and connectivity. That’s where these three print ads came up. They are trying to show that this car can basically do anything is for versatile, efficient and connected. They portray these three different themes with three different tag lines with different objects.
I first found it interesting because there was so much going on but I didn’t even notice that there were wires hanging. When you look at the video you can see how they actually made this all happen. With varieties of photo shoots and months of production, they created this campaign. The things they did to create this campaign is pretty amazing. Go take a look at the video!
Or simply, just view on the bottom!