Magazines Are Realizing Pinterest’s Potential

With Pinterest’s rising popularity, Hearst, a company that produces magazines such as O, the Oprah Magazine, Cosmopolitan and Town & Country, are recognizing how important it is that each magazine have its own presence on Pinterest. The company has even put together a team of “Pinterns” to man the maiden voyage of the company’s Pinterest involvement.

For magazines to be on Pinterest makes an incredible amount of sense. Metrics recently studied nearly 1 million pins on Pinterest, and discovered the most popular categories for “Pin Boards” to be: Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%) and Food (10.5%) matching all of a magazine’s chief content and product placement goals.

It has been said that contests have potential as well – “Pin it to Win it” is one concept that has been floating among the ranks. Pinterest has far surpassed Facebook and Twitter in how quickly they reached the 10million visiters-per-month mark.

Source: AdAge

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