Comments on: Panera: Live Consciously. Eat Deliciously. https://templeadlib.com/panera-live-consciously-eat-deliciously/ The Experiences of Temple Advertising Students Tue, 26 Feb 2013 21:19:50 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Rebecca Berger https://templeadlib.com/panera-live-consciously-eat-deliciously/comment-page-1/#comment-26823 Tue, 26 Feb 2013 21:19:50 +0000 https://smc.temple.edu/adlib/?p=13858#comment-26823 On another note regarding Panera’s current advertising campaign… they not only donate leftover baked goods and breads to local charities, but they have recently embarked on creating a new non-profit organization called “Panera Cares.” Currently, they have five Panera Cares locations open in the U.S. The idea is simple—pay what you can with the goal of each location being financially self-sustained. They do not have prices and require only that you pay what you can. If you can not pay at all, they have an option to volunteer for an hour and receive a free meal coupon.
The idea is that some people pay more and some pay less, ultimately creating a location that gives back to the community while also providing their excellent sandwiches that they are known for. This is an interesting take on giving back to the community that will hopefully spread throughout the US. The opportunities are endless and this is an innovative way to try to combat hunger. Obviously these locations are working because they are opening more and so far have all been successful in being self-sustained.

Just thought this was a nice addition to what you’ve already posted!

Also here’s a link to a Ted Talks video that goes into a little more detail about Panera Cares :
https://www.youtube.com/watch?feature=player_embedded&v=1ju8-agpCAQ

]]> By: Mallory Wagner https://templeadlib.com/panera-live-consciously-eat-deliciously/comment-page-1/#comment-26766 Mon, 25 Feb 2013 20:30:28 +0000 https://smc.temple.edu/adlib/?p=13858#comment-26766 It also reminded me of Chipotle’s commercial from last year that I believe aired in the Superbowl.

https://www.youtube.com/watch?v=aMfSGt6rHos

]]> By: Sheryl D. Kantrowitz https://templeadlib.com/panera-live-consciously-eat-deliciously/comment-page-1/#comment-26763 Mon, 25 Feb 2013 20:24:29 +0000 https://smc.temple.edu/adlib/?p=13858#comment-26763 I should have specified that this reminded me of the Rube Goldberg inspired OK GO video!

]]> By: Sheryl D. Kantrowitz https://templeadlib.com/panera-live-consciously-eat-deliciously/comment-page-1/#comment-26762 Mon, 25 Feb 2013 20:24:04 +0000 https://smc.temple.edu/adlib/?p=13858#comment-26762 https://www.youtube.com/watch?v=qybUFnY7Y8w

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