Comments on: Skittles ‘Touch’ Online Ads https://templeadlib.com/skittles-touch-online-ads/ The Experiences of Temple Advertising Students Mon, 11 Apr 2011 21:00:50 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Xand Griffin https://templeadlib.com/skittles-touch-online-ads/comment-page-1/#comment-1206 Mon, 11 Apr 2011 21:00:50 +0000 https://www.templeadlib.com/?p=5267#comment-1206 Did you see the Facebook “Dazzle the Rainbow” tactic?

https://mashable.com/2010/10/18/skittles-dazzle-the-rainbo/

I thought it was kind of a stupid tactic, but I found myself clicking the button to add to the skittles, and watching the live feed to see the Skittles drop on this guy’s head. I checked back through the day, adding more Skittles to the total dropped and checking on the guys progress. The interaction was what had me coming back, interacting with a remote location with a live stream where I could SEE the interaction was fascinating.

]]> By: Sheryl Kantrowitz https://templeadlib.com/skittles-touch-online-ads/comment-page-1/#comment-1124 Sat, 09 Apr 2011 03:20:32 +0000 https://www.templeadlib.com/?p=5267#comment-1124 I cannot figure out actually who did that spot or if it is REAL…however, I do know that Big Spaceship is responsible for the incredibly interactive Skittles website: https://skittles.com/index.jsp
Big Spaceship: https://www.bigspaceship.com/portfolio/skittles-experience-the-rainbow

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