https://templeadlib.com/small-agency-big-responsibility/ The Experiences of Temple Advertising Students Thu, 04 Aug 2011 15:40:22 +0000 hourly 1 https://wordpress.org/?v=6.8.1 https://templeadlib.com/small-agency-big-responsibility/comment-page-1/#comment-2859 Thu, 04 Aug 2011 15:40:22 +0000 https://www.templeadlib.com/?p=6822#comment-2859 Well, I wrote a first draft that was really off-the-wall involving Ryan Madson speaking on-air with his mouth stuffed of hoagie. That got my creative director’s attention, but he did ask for a second draft that was straight-announcer copy so that the client would have options. The client went the “smart” way and picked the announcer copy, but either way I’m told it ran. So that was cool. Working on a billboard that’s on 76 West past 30th Street Station was awesome, just seeing your work out in public (actually haven’t seen that one yet, just went up on the 1st). Small agencies have more chance at contribution I guess.

]]> https://templeadlib.com/small-agency-big-responsibility/comment-page-1/#comment-2853 Thu, 04 Aug 2011 01:51:57 +0000 https://www.templeadlib.com/?p=6822#comment-2853 Hey Brad,
It sounds like after all of your hard work you found an agency suited for your needs. You mentioned that you wrote a radio ad. How many drafts did you submit in order for your boss to approve? Was it used or at least some of your ides used? I am a Copywriting major at Temple too and am also graduatuating this Spring. However, my internship is in Account Management, because I was also interested in this side. I guess I want to know how often you are writing copy. I hear about the horror stories of submitting ideas after ideas and they are just turned down everytime; which I guess is just part of learning. What’s your experience like so far in regards to this?

]]>