Comments on: Social Media in Action https://templeadlib.com/social-media-in-action/ The Experiences of Temple Advertising Students Sun, 14 Mar 2010 15:56:26 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Anthony https://templeadlib.com/social-media-in-action/comment-page-1/#comment-121 Sun, 14 Mar 2010 15:56:26 +0000 https://smc.temple.edu/ad-lib/?p=455#comment-121 Great idea. When Clear internet launched its ad campaign here a few months ago, it made some exclusive offers through Twitter. I think the first 10-20 people to sign up for free netbooks. I think this is something that flagship stores really need to take advantage of. It would be too much to promote something at each and every chain.

Another example is The Gap. A year or so ago, it was doing acoustic concerts outside of certain stores. It’s cool enough to have people walk by and stop in (stop-over), but to get people who otherwise wouldn’t be there is where this sort of marketing shines.

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