account planning – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 30 Apr 2015 19:54:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png account planning – AdLib https://templeadlib.com 32 32 Strategy Explained https://templeadlib.com/strategy-explained/ https://templeadlib.com/strategy-explained/#comments Thu, 30 Apr 2015 19:54:21 +0000 https://smcsites.com/adlib/?p=16264 When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my…

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