Ad Age – AdLib

Several Brands Drop Armstrong Including Nike

Devon N. Moyer — Fri, 26 Oct 2012 15:39:53 +0000

As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level classes. We learn that brands create a voice and often times will use an iconic celebrity to support their brand and form a close knit bond with it and create loyal brand followers. Lance Armstrong did just that for Nike during their long relationship.

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Temple Alumni’s Young Professionals

Devon N. Moyer — Thu, 11 Oct 2012 15:42:12 +0000

Has anyone ever talked to you about the benefits of joining Temple Ad Club? Well if they haven’t, I’ll give you one reason you should. The guest speakers are an amazing asset to your education here at Temple and an even bigger asset when you go job searching after graduation. At this weeks Temple Ad Club meeting we were proud to bring back two of Temple Ad Club’s Alumni, Dani Masi (former TAC…

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Minority Rules…? The Gap logo

Wed, 13 Oct 2010 13:44:09 +0000

So I’m in Art Direction 2 (my first class of the day) and there is a sudden uproar over The Gap’s logo incident. I’m delightfully indifferent. To me, The Gap is just a brand and the logo is just a logo. Last night I was watching The Nightly News with Brian Williams and he spoke about some of the Ad Age polling results in regards to the issue. From Ad Age: We had an ongoing discussion about…

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Bob Garfield retires

Fri, 09 Apr 2010 16:25:21 +0000

Bob Garfield, a prominent writer for Ad Age, has decided to retire. He writes the column, Ad Review on the website, and is highly respected in the industry. He recently posted a fair well write up, entitled, “Garfield Says Adieu“. It is extremely well written and insightful. He tells his own story of how he got to be where he is today. He also discusses some of the worst ads he has seen throughout…

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