alcohol – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Sat, 26 Mar 2011 17:32:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png alcohol – AdLib https://templeadlib.com 32 32 Chivas Regal speaks for itself… https://templeadlib.com/chivas-regal-speaks-for-itself/ https://templeadlib.com/chivas-regal-speaks-for-itself/#respond Sat, 26 Mar 2011 17:32:51 +0000 https://www.templeadlib.com/?p=5021 A couple of days ago we had a discussion about genericide in Morality and Law (ad course). While I like this ad especially given how old it is, this wouldn’t fly today. I don’t really think genericide is a problem unless I dislike the dominant brand. So what is genericide? It’s when a brand’s recognition overtakes an entire category. I resent that people call mp3 players, iPods. I had a first…

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]]> https://templeadlib.com/chivas-regal-speaks-for-itself/feed/ 0 Blue Ribbon Meets Blue Line https://templeadlib.com/blue-ribbon-meets-blue-line/ https://templeadlib.com/blue-ribbon-meets-blue-line/#comments Thu, 02 Sep 2010 17:08:57 +0000 https://smc.temple.edu/ad-lib/?p=1573 I actually took these photos on that first 100+ degree day we had this summer. I had some business to take care of, but I saw it as a good opportunity to snap some photos of the Pabst covered El station I mentioned before (see comments). I’m no fan of beer, but I’ve heard that Pabst is particularly popular in Philly’s hipster bars. If all you have to do is make some art to get some freebies it’s…

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]]> https://templeadlib.com/blue-ribbon-meets-blue-line/feed/ 1 La Vie Grand Marnier! https://templeadlib.com/la-vie-grand-marnier/ https://templeadlib.com/la-vie-grand-marnier/#comments Thu, 24 Jun 2010 12:34:27 +0000 https://smc.temple.edu/ad-lib/?p=1394 I saw a TV spot for Grand Marnier about a month ago and I was going to post it, but I couldn’t remember the product. What I like about it is that it’s very much like my style of drawing (a cross between retro cartoons and pulp art). I love the contrast and the sharp lines. It wasn’t until I went digging through a stack of borrowed Rolling Stones that I found this back cover. It looks good enough…

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]]> https://templeadlib.com/la-vie-grand-marnier/feed/ 2 Absolut: Cocktails Perfected https://templeadlib.com/absolut-cocktails-perfected/ https://templeadlib.com/absolut-cocktails-perfected/#comments Wed, 23 Jun 2010 15:46:27 +0000 https://smc.temple.edu/ad-lib/?p=1358 I was surprised to see these ads placed consecutively on every other page. I thought it was so unusual. They say that it takes three impressions for a consumer to remember a product. In last month’s issue of Rolling Stone, three of the ads appeared in the same way. I was going to blog about it, but I changed my mind. I even tried to remember what the ads were about, but I didn’t. I’m not sure that…

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]]> https://templeadlib.com/absolut-cocktails-perfected/feed/ 1 Old Grand-Dad: Head of the Bourbon Family https://templeadlib.com/old-grand-dad-head-of-the-bourbon-family/ https://templeadlib.com/old-grand-dad-head-of-the-bourbon-family/#respond Mon, 05 Apr 2010 20:02:06 +0000 https://smc.temple.edu/ad-lib/?p=874 Pay the cost to be the boss? The small copy reads: “We have to charge more because smoother Grand-Dad costs more to make. But that’s the price we have to pay to be head of the Bourbon family.”…

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