All About Tea – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Thu, 24 Feb 2011 03:28:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png All About Tea – AdLib https://templeadlib.com 32 32 New Identity Design: ‘All About Tea’ https://templeadlib.com/new-identity-design-all-about-tea/ https://templeadlib.com/new-identity-design-all-about-tea/#comments Thu, 24 Feb 2011 03:28:13 +0000 https://www.templeadlib.com/?p=4305 The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to…

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