analytics – AdLib

A journey of self through professionalism

Sydney Marie Farnsworth — Sat, 17 Jun 2023 01:00:52 +0000

Hello Owls! As a sophomore advertising student with a concentration in media planning, I spent loads of time looking for an internship that would be meaningful for the career that I desire to pursue. I landed a summer internship at MayoSeitz Media located in Conshohocken, PA. Going into this internship, I feared that I lacked knowledge in this field as I am only a sophomore, but as time goes…

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My Semester with Anthropologie (URBN)

Kieran Lyons — Mon, 09 Dec 2019 17:05:50 +0000

There was a lot of consideration that went into planning my current semester. At the time, I was in my third internship and I would be heading into last semester, so I knew that this academic year I didn’t want to clutter my plate with obligations of only ceremonial value. I did a lot of thinking about where I wanted to work and what I wanted to do after graduation. I knew I was looking to end up…

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Ads & Analytics & Experiences!

Tyler Correa — Mon, 02 Dec 2019 07:32:30 +0000

My name is Tyler Correa and I’m a senior student in the Lew Klein College of Media and Communication. I’m currently finishing my undergraduate degree in Advertising with a concentration in Brand Strategy and Research. This is my final semester at Temple University and I had the pleasure of completing it with an opportunity to intern at ChatterBlast Media. At ChatterBlast, I was an Ads &

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Interning for a Start-Up Team

Ashley Truong — Fri, 07 Dec 2018 19:37:03 +0000

Hi! My name is Ashley Truong, I’m currently a junior studying Advertising still deciding on a concentration. This semester, I got the opportunity to intern for a small start-up team called DL Dating as a Digital Marketer. DL Dating’s objective is to launch its new dating app and as a digital marketer, I’m responsible for promoting the app by creating email campaigns, sending out email blasts to…

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A Fish Out of Water: From AM to ANA

Alison Elmire — Fri, 07 Dec 2018 16:08:35 +0000

Hi everyone! My name is Alison Elmire and I am a senior Advertising student with a double concentration in Account Management and Brand Strategy and Research. Currently, I am an Analytics Intern at Seer Interactive, a digital marketing agency that specializes in Search Engine Optimization (SEO), Pay-per-click Advertising (PPC), and Analytics. Starting a new internship is always intimidating…

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SEO, PPC, and Analytics: A Brief Overview

Greta Hartsell — Thu, 17 Dec 2015 19:27:25 +0000

You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this…

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The Importance of Tracking Links To Measure ROI

Carlos J Castro Miranda — Fri, 20 Feb 2015 15:48:05 +0000

My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering…

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