art direction – AdLib

art direction – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 14 Apr 2025 13:44:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png art direction – AdLib https://templeadlib.com 32 32 Yes Mom, Making Art is a Real Job. https://templeadlib.com/yes-mom-making-art-is-a-real-job/ https://templeadlib.com/yes-mom-making-art-is-a-real-job/#respond Mon, 14 Apr 2025 13:44:57 +0000 https://templeadlib.com/?p=25648 My name is Daniel Kim, I’m a first generation Korean-American with a huge passion for anything unordinary, abstract, and sometimes weird, but being weird is cool! At the time of writing this, I’m a senior ready to graduate, soon to have a Bachelor Degree of Arts in Advertising with an Art Direction concentration. Graduating in May is both exciting and scary for a creative, because I don’t want to…

]]> https://templeadlib.com/yes-mom-making-art-is-a-real-job/feed/ 0 From the Desk of a Nonprofit Intern https://templeadlib.com/from-the-desk-of-a-nonprofit-intern/ https://templeadlib.com/from-the-desk-of-a-nonprofit-intern/#comments Mon, 01 Aug 2022 15:07:32 +0000 https://templeadlib.com/?p=23144 Desks are useful. They’re glorified tables, but we use them to write, not eat. Fancy! I’ve used mine to study, create, and, recently, to work. That feels fancy too. I’m Ted Fein, a Temple Advertising student and graphic design intern at The HomeMore Project. We’re a nonprofit dedicated to ending homelessness in San Fransisco. At HomeMore, I belong to a few teams (with only one desk!).

]]> https://templeadlib.com/from-the-desk-of-a-nonprofit-intern/feed/ 3 THE FIRST INTERN FOR THIS POSITION…and probably the last. https://templeadlib.com/the-first-intern-for-this-positionand-probably-the-last/ https://templeadlib.com/the-first-intern-for-this-positionand-probably-the-last/#comments Wed, 05 Aug 2020 14:09:13 +0000 https://templeadlib.com/?p=20910 Greetings internees, my name is Cyleigh Russell-Grace, I’m currently a sophomore here at Temple University studying advertising with a double concentration in Brand Strategy and Art Direction. I am currently interning as a creative assistant for Recphilly, which is a creative workspace/agency in Philadelphia, PA. Can we talk about manifestation for a bit? It starts in November…

]]> https://templeadlib.com/the-first-intern-for-this-positionand-probably-the-last/feed/ 2 My First Internship with First Outcomes https://templeadlib.com/my-first-internship-with-first-outcomes/ https://templeadlib.com/my-first-internship-with-first-outcomes/#respond Wed, 05 Aug 2020 14:08:01 +0000 https://templeadlib.com/?p=20895 I’m Ashley Jasinski and I’m currently a rising Junior at Temple University. I’m majoring in Advertising, Art Direction while also studying to get a certificate in Film Studies. I’ve secured my first ever internship with a small startup digital healthcare company called First Outcomes. The company uses a mix of precision health data, AI, and machine learning technology to improve people’s health.

]]> https://templeadlib.com/my-first-internship-with-first-outcomes/feed/ 0 Learning to Create Media Content in the Professional World https://templeadlib.com/learning-to-create-media-content-in-the-professional-world/ https://templeadlib.com/learning-to-create-media-content-in-the-professional-world/#respond Mon, 02 Dec 2019 03:28:04 +0000 https://templeadlib.com/?p=20263 With my internship experience, I made it my goal to learn something new everyday and to be mindful of the ways in which I could expand the horizons of my future career interests. My name is Rob Corso and I am an aspiring art director in my junior year of study — I am majoring in Advertising with a concentration in Art Direction and a Certificate in Media Arts. New Pace Productions (NPP)…

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]]> https://templeadlib.com/learning-to-create-media-content-in-the-professional-world/feed/ 0 A New Shade of Cherry and White https://templeadlib.com/a-new-shade-of-cherry-and-white/ https://templeadlib.com/a-new-shade-of-cherry-and-white/#comments Tue, 25 Jun 2019 01:52:56 +0000 https://smcsites.com/adlib/?p=19972 On June first, I waved goodbye to Philadelphia and boarded a plane to Minneapolis, Minnesota. With my bags tightly packed for ten weeks, I knew I was in for an unforgettable and surreal opportunity with an iconic brand. I was nervous and excited to experience a new city, live with people I’ve never met before, and work on a schedule that puts my “early” 11AM classes to shame. This summer I’m…

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]]> https://templeadlib.com/a-new-shade-of-cherry-and-white/feed/ 1 Reverent https://templeadlib.com/reverent/ https://templeadlib.com/reverent/#respond Tue, 30 Apr 2019 21:08:22 +0000 https://smcsites.com/adlib/?p=19816 My semester was spent doing branding work for a family friend out in California. Since this was a start up company, I had little to go off of, only my conversations with my coworkers. I was fortunate enough to have previously worked with my supervisor this past summer at a salon. Growing up in the hair industry (my mother and myself have worked in this industry for a long time), I thought it was…

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]]> https://templeadlib.com/reverent/feed/ 0 My Internship Experience https://templeadlib.com/my-internship-experience-3/ https://templeadlib.com/my-internship-experience-3/#respond Tue, 30 Apr 2019 14:40:47 +0000 https://smcsites.com/adlib/?p=19814 My name is Dan Finke and I am a Temple advertising student focusing in art direction. Over the past several months I have had the unique opportunity to work on establishing a brand for a long established landscape and property maintenance company in Pennsylvania. Formerly known as Gemco, the company was established over thirty years ago as what started as a source of side income and flourished…

]]> https://templeadlib.com/my-internship-experience-3/feed/ 0 Art Direction? Media? Strategy? Oh My! https://templeadlib.com/art-direction-media-strategy-oh-my/ https://templeadlib.com/art-direction-media-strategy-oh-my/#respond Wed, 06 Mar 2019 19:13:36 +0000 https://smcsites.com/adlib/?p=19271 My name is Julia Ostrovsky, and I am a senior advertising major with a concentration in Art Direction, and this semester, I have the pleasure of serving as an intern at Tierney in the Strategy Department. As an Art Direction concentration, people often assume that I hope to pursue a career in graphic design or a similar role. Although I developed a genuine passion for being a part of the creative…

]]> https://templeadlib.com/art-direction-media-strategy-oh-my/feed/ 0 A New Career Path- #ExpressU https://templeadlib.com/a-new-career-path-expressu/ https://templeadlib.com/a-new-career-path-expressu/#comments Tue, 11 Dec 2018 04:37:25 +0000 https://smcsites.com/adlib/?p=19227 Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual apparel. The ambassador program titled #ExpressU gives students the opportunity to host on-campus events, create social media content…

]]> https://templeadlib.com/a-new-career-path-expressu/feed/ 1 4 Things I Learned At Group Two https://templeadlib.com/4-things-i-learned-at-group-two/ https://templeadlib.com/4-things-i-learned-at-group-two/#comments Mon, 03 Dec 2018 12:22:52 +0000 https://smcsites.com/adlib/?p=18990 Hey everyone! I’m Lenny Benfante, a senior Advertising major on the Art Direction Track, and I’ve been a Social Media Intern at Group Two Advertising since August. Group Two provides full service marketing to homebuilders all across the country. Since this agency only works with one type of client, I was curious to see how the agency runs on a day-to-day basis. Here are 4 things I have learned…

]]> https://templeadlib.com/4-things-i-learned-at-group-two/feed/ 3 Trying out Temple Football https://templeadlib.com/trying-out-temple-football/ https://templeadlib.com/trying-out-temple-football/#respond Sun, 02 Dec 2018 14:23:33 +0000 https://smcsites.com/adlib/?p=18962 When many people think of fall, they think of apple cider, pumpkin picking, changing leaves, and of course, weekends dedicated to college football. With football season in full swing, I have had the opportunity to intern with Temple football and assist with their advertising, their graphics, and their behind-the-scene operations. My name is Jocelyn Burns, and I am a junior advertising major…

]]> https://templeadlib.com/trying-out-temple-football/feed/ 0 Play hard, Network harder https://templeadlib.com/play-hard-network-harder/ https://templeadlib.com/play-hard-network-harder/#comments Mon, 23 Apr 2018 17:58:08 +0000 https://smcsites.com/adlib/?p=18511 I found my internship at a rooftop party hosted by Larry Fitzgerald in Phoenix, Arizona. The route to my internship was very unconventional, but a story worth telling. I am a senior at Temple University majoring in Advertising on an art direction track with a minor in entrepreneurship. I am deeply rooted into the fine arts, beginning my college career at Tyler School of Art. Although art is no…

]]> https://templeadlib.com/play-hard-network-harder/feed/ 1 Every Word Matters: Crafting Brand Identity with Anaak https://templeadlib.com/every-word-matters-crafting-brand-identity-with-anaak/ https://templeadlib.com/every-word-matters-crafting-brand-identity-with-anaak/#comments Mon, 09 Apr 2018 23:08:54 +0000 https://smcsites.com/adlib/?p=18371 I have been working towards completing a graphic design/art direction internship with Marissa Maximo, the founder of Anaak Collection, for 4 months. Anaak Collection is a seasonal high-end fashion brand that emphasizes a relaxed bohemian lifestyle for self-loving femme women. Throughout my experience working for Anaak, I have learned a lot about producing and editing creative assets.

]]> https://templeadlib.com/every-word-matters-crafting-brand-identity-with-anaak/feed/ 1 4 Reasons to Intern at a Start-up https://templeadlib.com/4-reasons-to-intern-at-a-start-up/ https://templeadlib.com/4-reasons-to-intern-at-a-start-up/#respond Wed, 04 Apr 2018 02:33:58 +0000 https://smcsites.com/adlib/?p=18248 Start-up companies are extremely unique places to start your career as an intern. Here are 4 reasons why you should intern at a start-up, along with insights from my personal experiences interning at Vigorousity LLC. Vigorousity LLC is a company in the process of creating a highly complex reward based economy using a new form of social media. I entered my internship with the predisposed idea…

]]> https://templeadlib.com/4-reasons-to-intern-at-a-start-up/feed/ 0 Internship + Food = Awesome! https://templeadlib.com/internship-food-awesome/ https://templeadlib.com/internship-food-awesome/#respond Fri, 19 Jun 2015 19:30:11 +0000 https://smcsites.com/adlib/?p=16616 Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree? This summer, I am working as an Art Direction intern in AG catering, located in Fishtown. AG catering is a “2C” company, which means–it’s cool and classy. Their services include, catering to team building to hosting events. It has been months since I got the intern position.

]]> https://templeadlib.com/internship-food-awesome/feed/ 0 Hidden Message in Ad for Children at Risk https://templeadlib.com/hidden-message-in-ad-for-children-at-risk/ https://templeadlib.com/hidden-message-in-ad-for-children-at-risk/#respond Mon, 06 May 2013 19:50:08 +0000 https://smc.temple.edu/adlib/?p=14275 A friend of mine posted a video on their Facebook about an ad that really caught my eye because of the deep thought and idea execution of the designers behind it. The ANAR Foundation is a Spanish child-advocacy organization that has an anonymous telephone line for teens and children who are under a risk situation. For the international day against child abuse, Grey Spain worked with ANAR to design…

]]> https://templeadlib.com/hidden-message-in-ad-for-children-at-risk/feed/ 0 PETA Uses Temple Student’s Winning Ad https://templeadlib.com/peta-uses-temple-students-winning-ad/ https://templeadlib.com/peta-uses-temple-students-winning-ad/#respond Mon, 06 May 2013 15:43:38 +0000 https://smc.temple.edu/adlib/?p=14265 PETA released a shocking new mobile billboard last week to remind attendees at the 2013 Kentucky Derby that for the horses, racing is a matter of life or death. The ad was placed up and down the streets surrounding the racetrack in the days leading up to and the day of the event. The message drawn across through the ad is to bring awareness to the misuse of both therapeutic and illegal…

]]> https://templeadlib.com/peta-uses-temple-students-winning-ad/feed/ 0 Inside View on NSAC https://templeadlib.com/inside-view-on-nsac/ https://templeadlib.com/inside-view-on-nsac/#respond Wed, 01 May 2013 20:46:42 +0000 https://smc.temple.edu/adlib/?p=14188 Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to…

]]> https://templeadlib.com/inside-view-on-nsac/feed/ 0 Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

]]> https://templeadlib.com/evians-baby-me/feed/ 0 Happy Earth Day, Google! https://templeadlib.com/happy-earth-day-google/ https://templeadlib.com/happy-earth-day-google/#respond Thu, 25 Apr 2013 18:38:40 +0000 https://smc.temple.edu/adlib/?p=14108 Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with…

]]> https://templeadlib.com/happy-earth-day-google/feed/ 0 The Free Journal Project https://templeadlib.com/the-free-journal-project/ https://templeadlib.com/the-free-journal-project/#respond Thu, 25 Apr 2013 18:35:30 +0000 https://smc.temple.edu/adlib/?p=14114 I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal…

]]> https://templeadlib.com/the-free-journal-project/feed/ 0 The Beginning of the End https://templeadlib.com/the-beginning-of-the-end-2/ https://templeadlib.com/the-beginning-of-the-end-2/#respond Mon, 30 Apr 2012 19:30:48 +0000 https://www.templeadlib.com/?p=11938 Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work with the strategy to make the ad effective. In order to really get students’ attention…

]]> https://templeadlib.com/the-beginning-of-the-end-2/feed/ 0 “Design is creativity with strategy.” https://templeadlib.com/design-is-creativity-with-strategy/ https://templeadlib.com/design-is-creativity-with-strategy/#respond Mon, 02 Apr 2012 19:03:51 +0000 https://www.templeadlib.com/?p=11270 Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo! Sodexo is in charge of all dining services here at…

]]> https://templeadlib.com/design-is-creativity-with-strategy/feed/ 0 Visual Power https://templeadlib.com/visual-power/ https://templeadlib.com/visual-power/#respond Thu, 29 Mar 2012 02:09:10 +0000 https://www.templeadlib.com/?p=11316 Just take a look at this print ad… At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that. Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it? The art direction of this concept was executed very well! Not only does Nissan promotes the well being of others by emphasizing on the message of “Don’t text whiling…

]]> https://templeadlib.com/visual-power/feed/ 0 Grandchildren, Sean Pecknold https://templeadlib.com/grandchildren-sean-pecknold/ https://templeadlib.com/grandchildren-sean-pecknold/#respond Mon, 06 Feb 2012 16:01:24 +0000 https://www.templeadlib.com/?p=10212 Sean Pecknold is an all around talented man in the world of video, animation, illustration, art direction, photography etc. He pretty much gets his hands on any part his creative visual processes. “Grandchildren is the work and studio of Sean Pecknold and friends. I make visuals, films, pictures, and animations. I can usually be found in Portland, Los Angeles…

]]> https://templeadlib.com/grandchildren-sean-pecknold/feed/ 0 3191 Miles Apart https://templeadlib.com/3191-miles-apart/ https://templeadlib.com/3191-miles-apart/#respond Fri, 27 Jan 2012 18:40:50 +0000 https://www.templeadlib.com/?p=9999 3191 Miles Apart is a blog started by Maria Alexandra Vettese and Stephanie Congdon Barnes. Both Photographers, Art Directors, Stylists, and Designers. The two creatives met back in 2005 and in 2007 started their first project of diptych photographs: “A year of mornings”, followed by “A year of evenings”. “A year in mornings: 3191 miles apart” eventually got published, and is now the only place…

]]> https://templeadlib.com/3191-miles-apart/feed/ 0 The Almighty GRID–Resources https://templeadlib.com/the-almighty-grid-resources/ https://templeadlib.com/the-almighty-grid-resources/#comments Fri, 18 Nov 2011 15:11:05 +0000 https://www.templeadlib.com/?p=8767 CREATING A GRID is typically one of the very first things you do when starting a design. After all, it provides the basic structure on which the rest of your design will lie. They help you create sophisticated layout structures which offer more flexibility and enhance the visual experience of visitors to a website. Users can follow the consistency of the pages easier. Grids also help designers and…

]]> https://templeadlib.com/the-almighty-grid-resources/feed/ 1 Communication Arts Magazine Advertising and Design Annuals https://templeadlib.com/communication-arts-magazine-advertising-and-design-annuals/ https://templeadlib.com/communication-arts-magazine-advertising-and-design-annuals/#respond Sun, 13 Nov 2011 21:11:37 +0000 https://www.templeadlib.com/?p=8745 Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication. For students, a one years subscription (6 issues, including annual issues) plus one year full access to Communication Arts’ full web…

]]> https://templeadlib.com/communication-arts-magazine-advertising-and-design-annuals/feed/ 0 PENNED, Save the Date and Keep a Look out for Ticketing! https://templeadlib.com/penned-save-the-date-and-keep-a-look-out-for-ticketing/ https://templeadlib.com/penned-save-the-date-and-keep-a-look-out-for-ticketing/#respond Sun, 13 Nov 2011 18:19:15 +0000 https://www.templeadlib.com/?p=8721 01/28/2012 at 9:00am | Temple Center City, Room 206, 1515 Market St., Philadelphia, PA Penned is a hands on lettering workshop with Ken Barber, presented by the Philadelphia chapter of AIGA. Learn from Ken Barber, an esteemed letterer and type designer, in a group workshop and gain a stronger understanding of type and lettering by applying foundational letter-making principles…

]]> https://templeadlib.com/penned-save-the-date-and-keep-a-look-out-for-ticketing/feed/ 0 CRED Mag is looking for Creative Submissions! https://templeadlib.com/cred-mag-is-looking-for-creative-submissions/ https://templeadlib.com/cred-mag-is-looking-for-creative-submissions/#respond Thu, 29 Sep 2011 11:27:17 +0000 https://www.templeadlib.com/?p=7932 CRED is a new arts and culture magazine focused on the youth of Philadelphia. By submitting your artwork, stories, and projects to the Magazine, will promote yourself and help you get noticed in the art scene of Philadelphia. The Magazine is released three times a year: December 2011, April 2012, and August 2012, so get your stuff in now! Visit the CRED Magazine’s Website by clicking here…

]]> https://templeadlib.com/cred-mag-is-looking-for-creative-submissions/feed/ 0 Interning, not working out, at a gym. https://templeadlib.com/interning-not-working-out-at-a-gym/ https://templeadlib.com/interning-not-working-out-at-a-gym/#comments Thu, 28 Apr 2011 17:44:52 +0000 https://www.templeadlib.com/?p=5682 I currently am finishing up my internship at Weston Fitness located on the corner of 19th and Market. As I mentioned in my last post, it is primarily marketing based but also incorporates some art direction advertising within the job. Thus far, the internship has gone well, people are friendly, and the hours are convenient. However, this is not an ideal place for an advertising major. Sure…

]]> https://templeadlib.com/interning-not-working-out-at-a-gym/feed/ 1 Art Direction Track Event Tomorrow! Vision & Flair https://templeadlib.com/art-direction-track-event-vision-flair/ https://templeadlib.com/art-direction-track-event-vision-flair/#comments Wed, 23 Mar 2011 18:15:55 +0000 https://www.templeadlib.com/?p=4740 Special event for Art Direction track students, students interested in the track and faculty members! Thursday, March 24 · 5:00pm – 7:00pm (Tomorrow…or today…depending when you read this.) in Room 310, Annenberg Hall Free Food, presentation and discussion about art direction and a surprise creative workshop! Food will be served. Please RSVP Looking forward to seeing you all there!

]]> https://templeadlib.com/art-direction-track-event-vision-flair/feed/ 3 Internship at Weston Fitness https://templeadlib.com/internship-at-weston-fitness/ https://templeadlib.com/internship-at-weston-fitness/#respond Mon, 14 Feb 2011 17:00:48 +0000 https://www.templeadlib.com/?p=3868 I started Weston Fitness about 2 weeks ago and everything is going well thus far. My name is Brianna and I am currently an Advertising student with a focus in Art Direction. I will be graduating in May and this is my third internship in the fields of production and advertising. My current projects at Weston Fitness include setting up a new advertisement to promote their gym and try to get people…

]]> https://templeadlib.com/internship-at-weston-fitness/feed/ 0 Temple Ad Alum Jason Grandelli Speaks on Interactive Media https://templeadlib.com/temple-ad-alum-jason-grandelli-speaks-on-interactive-media/ https://templeadlib.com/temple-ad-alum-jason-grandelli-speaks-on-interactive-media/#respond Wed, 24 Nov 2010 16:45:55 +0000 https://smc.temple.edu/ad-lib/?p=2568 Yesterday, we had the pleasure of getting some insights about interactive media and how we could make the most of our tracks. Our Creative Thinking professor, Kimberly Cassady, invited another guest speaker. Last time we had Mr. Ken Cills of Machinery Philly. This time we got to meet Mr. Jason Grandelli. Kim and Jason are both Temple alumni and classmates hailing from our very own ad program just…

]]> https://templeadlib.com/temple-ad-alum-jason-grandelli-speaks-on-interactive-media/feed/ 0 Direct TV: Opulence, I has it… https://templeadlib.com/direct-tv-opulence-i-has-it/ https://templeadlib.com/direct-tv-opulence-i-has-it/#comments Mon, 13 Sep 2010 01:41:49 +0000 https://smc.temple.edu/ad-lib/?p=1606 I get so tired of commercials being white or black (where black always has to have a song or a beat). McDonalds will not leave well enough alone. I’ve seen some spots recently that are shaking things up and some agencies out there are starting to get it right. I’ve stated my piece before about parody vs mockery. It is absolutely acceptable to make commercials about other ethnic groups.

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