Axe body spray – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Wed, 30 Mar 2011 12:48:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Axe body spray – AdLib https://templeadlib.com 32 32 The Axe Effect https://templeadlib.com/the-axe-effect-2/ https://templeadlib.com/the-axe-effect-2/#comments Wed, 30 Mar 2011 12:48:17 +0000 https://www.templeadlib.com/?p=5102 This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe undoubtedly holds a place in the market as one of the most frequently advertised. Their variety of ads span back through a number of campaigns– most of which objectify…

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]]> https://templeadlib.com/the-axe-effect-2/feed/ 1 The Axe Effect https://templeadlib.com/the-axe-effect/ https://templeadlib.com/the-axe-effect/#respond Thu, 01 Apr 2010 18:40:26 +0000 https://smc.temple.edu/ad-lib/?p=836 Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man on the beach who is spraying himself with Axe. These women are literally coming at him in every direction, and of course, each one of them is gorgeous and wearing a bikini. Obviously there is a sense of humor in this…

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