book review – AdLib

Hunch: Turn Your Everyday Insights Into The Next Big Thing

Kristen Willie — Thu, 19 Oct 2017 12:58:30 +0000

Hunch: Turn Your Everyday Insights Into The Next Big Thing is a book on how to develop strategic thinking to influence brands. Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples. The author, Bernadette Jiwa, analyzes how successful brands and entrepreneurs were able to change the marketplace by solving problems. This book proves you…

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Social Media Explained Book Review

Daniel A Yesilonis — Tue, 21 Oct 2014 20:10:19 +0000

In this book review I summarize Social Media Explained and share my thoughts on the main concepts found in the book. Thanks for listening.

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Drunk Tank Pink Book Review

Peter Coberly Dolak — Tue, 21 Oct 2014 20:07:35 +0000

This is a review of Adam Alter’s Drunk Tank Pink. It sections the book off into three main parts, the world within us, the world between us, and the world around us. I go over some of the content in this podcast and also touch on some of my favorite studies referenced in each part. Hope you enjoy!

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“Pick Me: Breaking into Advertising and Staying There” Book Review

Fri, 29 Oct 2010 17:29:30 +0000

There are many different ways to break into the business of advertising. Some are more effective than others, and Jancy tells you how. The creative team turned Creative Director team from Oglivy and Mather, Montreal tells you which ones work and more in their book “Pick Me: Breaking into Advertising and Staying There”. The executive creative director at my internship this summer recommended…

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