celebrity – AdLib

Minority Leadership! – Comcast Launches 4 New Networks

Thanh Le — Thu, 23 Feb 2012 14:31:05 +0000

Comcast announce its plans to make a change in the cable television network by launching 4 NEW networks! Starting soon as early in April 2012! The headliners are Magic Johnson (retired professional basketball player), P. Diddy (entrepreneur), Robert Rodriguez (film director), and Constantino “Said” Schwarz (Spanish language tv veteran). What’s more important is the minority representation!

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Kia: Korean or other Wie’s?

tamalin — Sun, 13 Mar 2011 17:46:49 +0000

In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow that up with some print executions. I think the only rule is that we weren’t allowed to position on price– someone else can always undercut so it’s not a true position.

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Shape-up for the New Year with Skechers

Sun, 02 Jan 2011 16:43:14 +0000

I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s positioned for everyone. Getting your wife or significant other a treadmill, or any piece of workout equipment for that matter, as a holiday gift is like admitting she has a fault…

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Honest to Goodness Lunches May be Too Honest

Sat, 06 Nov 2010 12:47:03 +0000

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that…

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Absolut: Cocktails Perfected

Wed, 23 Jun 2010 15:46:27 +0000

I was surprised to see these ads placed consecutively on every other page. I thought it was so unusual. They say that it takes three impressions for a consumer to remember a product. In last month’s issue of Rolling Stone, three of the ads appeared in the same way. I was going to blog about it, but I changed my mind. I even tried to remember what the ads were about, but I didn’t. I’m not sure that…

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Let's Terminate Piracy…?

Sun, 30 May 2010 19:28:10 +0000

I just got around watching a piracy documentary that I DVR’d a couple of weeks ago. It’s called “Rip: A Remix Manifesto.” In it, I saw the most interesting ad featuring none other than Jackie Chan and Arnold Schwarzenegger. It’s a bit dated, but it’s still cool for what it is. I wonder if the actual spot had subtitles? I’m the type to root for the bad guys. Imagine that.

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Nike: Tiger… Did you learn anything?

Thu, 08 Apr 2010 18:17:36 +0000

https://www.youtube.com/watch?v=sIYejgkqd0o This is my kind of spot. As a completely indifferent third party, I’m relieved to see something so dramatic (without it being gossip because I cringe at gossip) on TV even if it is about Tiger Woods. The omniscient narrator is much more welcoming than the typical announcer format. Tiger himself is a brand. His life has been playing out like a Greek…

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