change – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 09 May 2011 14:29:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png change – AdLib https://templeadlib.com 32 32 Forget Disaster… Disruption means SUCCESS https://templeadlib.com/forget-disaster-disruption-means-success/ https://templeadlib.com/forget-disaster-disruption-means-success/#respond Mon, 09 May 2011 14:29:21 +0000 https://www.templeadlib.com/?p=5980 In most instances, disruption spells disaster but in the case of international advertising agency TBWA, disruption meant innovation. Innovation that would challenge conventional thinking and set precedence in the advertising industry. Author and co-founder of TBWA, Jean- Marie Dru, discusses the concept of disruption in his book, How Disruption Brought Order. In it, he talks about the fairly…

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