competition – AdLib

Inside View on NSAC

Lauren M. Resnick — Wed, 01 May 2013 20:46:42 +0000

Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to…

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One Show College Competition 2011

Sarah Mariano — Mon, 07 Feb 2011 22:38:43 +0000

This year, the One Club asked students to focus on one brand, City Harvest. Students were asked to focus on City Harvest’s brand awareness, while encouraging NYC restaurants and individuals to support the City Harvest program. The main mission of City Harvest is to help the 1.5 million New Yorkers currently who live in poverty and struggle to afford basic necessities like rent, medical costs…

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AT & Teapot

tamalin — Sat, 05 Feb 2011 19:24:52 +0000

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s fastest and I still don’t know honestly. From my understanding, Verizon has infrastructure on its side and there wouldn’t be so much complaining about…

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Adobe Rubs Apple the Wrong Way

Tue, 04 May 2010 15:44:20 +0000

Apple CEO Steve Jobs wrote an open letter this week about his gripes with Adobe’s Flash. In regards to advertising, I’m going to “touch” the icing on the cake… “the extensions.” When Adobe’s horizontal extensions are stacked against Apple’s vertical extensions the two are not compatible. What does this mean? “Vertical” refers to each of the different variations of Apple’s iPhone, iPad, and MacOS.

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Sharing a common goal: 88% fewer beverage calories

Wed, 24 Mar 2010 06:30:49 +0000

It’s rare to see long standing rivals unite under any circumstance, but I believe it’s a step in the right direction. I wonder if there will be more spots to come. I saw this one for the first time about 4 or 5 days ago. Here’s a blurb from Ameribev.org… Each brand stands to benefit from this reposition. It’s one thing to speculate, but they’re actually making a move which is good.

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