consumers – AdLib

“Moderating to the Max” Book Review

Sarah Anne Falchuk — Mon, 15 Dec 2014 19:20:52 +0000

Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A. In my review, I give some background about the book’s content, and also why I…

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Watch Out Santa, Nielsen Is Now Watching Everything

Mallory Wagner — Fri, 22 Mar 2013 13:01:08 +0000

Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this data available to telecom, restaurant, travel, entertainment, financially services and almost all retail advertisers, according to Adage.

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The Naturalista

Sigourney D. Hudson-Clemons — Wed, 02 May 2012 18:36:15 +0000

Growing trends and changing consumer preference carve out a space for the Naturalista, a woman with natural hair. Marketers and brands must understand her motivations, passions, and how to gain her trust. She faces challenges and concerns and in order for marketers to capture this consumer brand tribe, they must implement some of the following steps. […]

5 Essentials for Marketing to Green Moms

Mon, 09 May 2011 14:41:53 +0000

Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes more segmented it’s getting harder to keep up with each group. One group that’s been on the rise in the past few years is the “Green Mom”. It’s becoming easier…

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Why and how, advertising to “Tech Setters”

Mon, 09 May 2011 14:41:08 +0000

There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and sure enough another new gadget will prevail. Companies like Apple, Verizon, and other top gadget creators would be smart to advertise to a consumer group that I…

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