copywriting – AdLib

copywriting – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Fri, 25 Apr 2025 20:01:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png copywriting – AdLib https://templeadlib.com 32 32 Writing with Energy: Insightful Learnings from Writing Blogposts https://templeadlib.com/writing-with-energy-insightful-learnings-from-writing-blogposts/ https://templeadlib.com/writing-with-energy-insightful-learnings-from-writing-blogposts/#comments Fri, 25 Apr 2025 20:01:07 +0000 https://templeadlib.com/?p=25765&preview=true&preview_id=25765 Hello, I’m a Copywriting and Graphic Design intern at HMS Legal/ Cannabis Law. My responsibilities are to build creative and valuable content across three of the firm’s websites. My duties are also to design and manage social media accounts, as well as research and draft blogs to provide current and relevant content for the firm’s clientele. The relationship between my position and the overall…

]]> https://templeadlib.com/writing-with-energy-insightful-learnings-from-writing-blogposts/feed/ 1 Behind the Scenes of Your Inbox https://templeadlib.com/behind-the-scenes-of-your-inbox/ https://templeadlib.com/behind-the-scenes-of-your-inbox/#comments Wed, 09 Apr 2025 18:25:00 +0000 https://templeadlib.com/?p=25732 Hello, my name is Emma Siegrist! I’m a senior Advertising major at Temple University. I have a concentration in Brand Strategy and Research, along with a minor in Public Relations. I spent my final semester of undergrad as a Copywriting and Content Creation Intern at Staircase Flow. Staircase Flow is a digital marketing agency that specializes in email campaigns for e-commerce brands.

]]> https://templeadlib.com/behind-the-scenes-of-your-inbox/feed/ 1 What Makes Being an Intern So Scary? https://templeadlib.com/what-makes-being-an-intern-so-scary/ https://templeadlib.com/what-makes-being-an-intern-so-scary/#respond Tue, 12 Nov 2024 07:22:06 +0000 https://templeadlib.com/?p=25341 I was first hired prior to the summer internship period and was offered the opportunity to continue my internship in the fall. I will be working as an intern with QVC until December 2024, which is when I graduate! Over these past six months since I began in May, I have gotten the chance to hone my copywriting skills, contribute to the lifecycle of large-scale marketing efforts…

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]]> https://templeadlib.com/what-makes-being-an-intern-so-scary/feed/ 0 Navigating Success in Agency Life https://templeadlib.com/thinking-about-my-internship/ https://templeadlib.com/thinking-about-my-internship/#respond Sat, 20 Apr 2024 00:25:40 +0000 https://templeadlib.com/?p=24855 Hi everyone! My name is Allison Foedisch and I am a senior Advertising major with concentrations in Copywriting and Brand Strategy and Research. I intern at Think Traffic located in Spring Garden, Philadelphia. My role there is as a Copywriting/Social Media intern, and I’ve been there since June 2023. I’ve learned a lot of things about myself and the industry during my time as an intern.

]]> https://templeadlib.com/thinking-about-my-internship/feed/ 0 Becoming a Better Writer Through My Copywriting Internship https://templeadlib.com/becoming-a-better-writer-through-my-copywriting-internship/ https://templeadlib.com/becoming-a-better-writer-through-my-copywriting-internship/#comments Mon, 17 Apr 2023 14:57:10 +0000 https://templeadlib.com/?p=23824 Hello! I’m a copywriting intern, and I work remotely with iDayDream Studios. It is a creative media agency that helps produce video, photo, and audio content for small businesses and entrepreneurs. The company’s mission is to provide opportunities for small businesses to profit from their passion. They also care very much about the mental health of others and care deeply about suicide prevention.

]]> https://templeadlib.com/becoming-a-better-writer-through-my-copywriting-internship/feed/ 1 Elevated Look: My Journey from Philadelphia to Hollywood https://templeadlib.com/elevated-look-my-journey-from-philadelphia-to-hollywood/ https://templeadlib.com/elevated-look-my-journey-from-philadelphia-to-hollywood/#comments Wed, 05 Apr 2023 14:03:23 +0000 https://templeadlib.com/?p=23714 My remote internship has been at a marketing agency in Beverly Hills, California called “Elevated Look.” Yes, California, where they are three hours behind EST. This actually benefits me since I am a night owl. Elevated Look is a multipurpose business offering many different services as well as various types of content creation like video content, social media content, content marketing…

]]> https://templeadlib.com/elevated-look-my-journey-from-philadelphia-to-hollywood/feed/ 1 From the Desk of a Nonprofit Intern https://templeadlib.com/from-the-desk-of-a-nonprofit-intern/ https://templeadlib.com/from-the-desk-of-a-nonprofit-intern/#comments Mon, 01 Aug 2022 15:07:32 +0000 https://templeadlib.com/?p=23144 Desks are useful. They’re glorified tables, but we use them to write, not eat. Fancy! I’ve used mine to study, create, and, recently, to work. That feels fancy too. I’m Ted Fein, a Temple Advertising student and graphic design intern at The HomeMore Project. We’re a nonprofit dedicated to ending homelessness in San Fransisco. At HomeMore, I belong to a few teams (with only one desk!).

]]> https://templeadlib.com/from-the-desk-of-a-nonprofit-intern/feed/ 3 How I chose my retirement home at 20 https://templeadlib.com/how-i-chose-my-retirement-home-at-20/ https://templeadlib.com/how-i-chose-my-retirement-home-at-20/#comments Wed, 15 Jun 2022 19:59:39 +0000 https://templeadlib.com/?p=23075 Any chance you are looking to retire soon? Me either. But I have a lot of knowledge about retirement communities, how much they cost, what the benefits are, and some options across the country, thanks to my copywriting internship. So give me a chance to explain how an advertising agency gave me a vast background in retirement communities, medical centers, restaurants across the country and some…

]]> https://templeadlib.com/how-i-chose-my-retirement-home-at-20/feed/ 2 How to Land a Full-Time Job Before Graduation https://templeadlib.com/how-to-land-a-full-time-job-before-graduation/ https://templeadlib.com/how-to-land-a-full-time-job-before-graduation/#respond Wed, 04 Dec 2019 11:46:27 +0000 https://templeadlib.com/?p=20402 There are a few tips we hear regarding internships on our way through college. Things like “make connections with people”, or “if you’re bored, always ask for more work.” I’m here to say that they are all true. When I first started my internship at LevLane, I was new to the advertising world. I had just begun my first semester of classes, and I didn’t know a fraction of what I know now.

]]> https://templeadlib.com/how-to-land-a-full-time-job-before-graduation/feed/ 0 My Internship At The Fox School of Business: How Crafting Emails Helped Me To Become A Better Writer https://templeadlib.com/my-internship-at-the-fox-school-of-business-how-crafting-emails-helped-me-to-become-a-better-writer/ https://templeadlib.com/my-internship-at-the-fox-school-of-business-how-crafting-emails-helped-me-to-become-a-better-writer/#respond Wed, 19 Jun 2019 18:02:28 +0000 https://smcsites.com/adlib/?p=19931 My name is Nadira. I am a senior advertising major with a concentration in copywriting. I am working at the marketing and communication department of the Fox School of Business this summer as a writing intern. During my internship, I’ve learned a lot about aspects of advertising and marketing that I haven’t had the opportunity to experience in my advertising classes. Before my internship at the…

]]> https://templeadlib.com/my-internship-at-the-fox-school-of-business-how-crafting-emails-helped-me-to-become-a-better-writer/feed/ 0 I Interned at Nine Dots, but I’d Rather Title This Post “Four Lines”. https://templeadlib.com/i-interned-at-nine-dots-but-id-rather-title-this-post-four-lines/ https://templeadlib.com/i-interned-at-nine-dots-but-id-rather-title-this-post-four-lines/#respond Fri, 03 May 2019 02:06:56 +0000 https://smcsites.com/adlib/?p=19874 Hey, what’s crackin’? My name is Alex Bujak, but you can call me tonight 😉 Now that I have your attention, I would like to tell you about how cool my internship was. I interned at Nine Dots, but you probably already know that. ND is a media agency that specializes in visual storytelling, social media, and content creation. As a copywriter who also wants to be an art director, this internship was a…

]]> https://templeadlib.com/i-interned-at-nine-dots-but-id-rather-title-this-post-four-lines/feed/ 0 Only Elite Matters: My Phenomenal Experience https://templeadlib.com/only-elite-matters-my-phenomenal-experience/ https://templeadlib.com/only-elite-matters-my-phenomenal-experience/#respond Tue, 30 Apr 2019 21:11:35 +0000 https://smcsites.com/adlib/?p=19841 I was lucky enough to be a social media marketing intern for Only Elite Matters, a digital agency that specializes in the arts including photography, videography, event planning, etc. They are a Philly-based agency ran by four talented and smart individuals who specialize in their own department: Event Planning, Social Media/Marketing, Photography/Videography, and Public Relations.

]]> https://templeadlib.com/only-elite-matters-my-phenomenal-experience/feed/ 0 My Adventure of Interning for an Independent Writer https://templeadlib.com/my-adventure-of-interning-for-an-independent-writer/ https://templeadlib.com/my-adventure-of-interning-for-an-independent-writer/#comments Sun, 28 Apr 2019 23:08:37 +0000 https://smcsites.com/adlib/?p=19780 Hello! My name is Brianna Salort and I’m a senior majoring in advertising. I just wrapped up my internship with an independent scientific journal writer, Michael Eisenstein here in Philadelphia. His business is an independent LLC, which is very unique compared to what most people would want to intern for. I chose this because it is a much more realistic idea of what I want to do in life.

]]> https://templeadlib.com/my-adventure-of-interning-for-an-independent-writer/feed/ 1 180 minutes: How My First Day’s Commute Taught Me Everything I Needed to Know https://templeadlib.com/180-minutes-how-my-first-days-commute-taught-me-everything-i-needed-to-know/ https://templeadlib.com/180-minutes-how-my-first-days-commute-taught-me-everything-i-needed-to-know/#comments Mon, 08 Apr 2019 19:23:02 +0000 https://smcsites.com/adlib/?p=19617 Hello! My name is Vincent Gonzales, a Junior advertising major with a dual concentration in copywriting and media planning. 180 minutes. 90 minutes there…90 minutes back. That’s the amount of time I travel every day for my internship as the copywriter intern for VIVO, a medical device and diagnostics advertising agency. Twice a day, I take an hour long train ride and thirty-minute bus route…

]]> https://templeadlib.com/180-minutes-how-my-first-days-commute-taught-me-everything-i-needed-to-know/feed/ 2 How A Marketing Agency Really Works https://templeadlib.com/how-a-marketing-agency-really-works/ https://templeadlib.com/how-a-marketing-agency-really-works/#respond Tue, 11 Dec 2018 04:32:29 +0000 https://smcsites.com/adlib/?p=19245 LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired…

]]> https://templeadlib.com/how-a-marketing-agency-really-works/feed/ 0 Experience at Temple University’s Marketing Department https://templeadlib.com/experience-at-temple-universitys-marketing-department/ https://templeadlib.com/experience-at-temple-universitys-marketing-department/#respond Mon, 03 Dec 2018 12:08:53 +0000 https://smcsites.com/adlib/?p=18999 Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 Fall Semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department. My experience there can be summarized as fun, challenging…

]]> https://templeadlib.com/experience-at-temple-universitys-marketing-department/feed/ 0 Editing: A Necessary Evil https://templeadlib.com/editing-a-necessary-evil/ https://templeadlib.com/editing-a-necessary-evil/#comments Mon, 16 Mar 2015 15:18:10 +0000 https://smcsites.com/adlib/?p=15944 I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it and listen to what they say. Rinse and repeat. It’s pretty rare that a line is the best it will ever be from the start. It does happen–maybe once in every three lunar calendars–but…

]]> https://templeadlib.com/editing-a-necessary-evil/feed/ 2 Temple Study Abroad: A New Appreciation for the Web https://templeadlib.com/temple-study-abroad-a-new-appreciation-for-the-web/ https://templeadlib.com/temple-study-abroad-a-new-appreciation-for-the-web/#comments Thu, 02 May 2013 13:52:28 +0000 https://smc.temple.edu/adlib/?p=14176 Redesigning any website is hard work, but when said website involves more extra options than a Domino’s Pizza order for an entire daycare center, things get hairy pretty quickly. Yes, I’ve been working my proverbial tail off all year in order to help Temple’s own Study Abroad department redesign their website from the ground up. And let me tell you, crafting a website that feels intuitive and…

]]> https://templeadlib.com/temple-study-abroad-a-new-appreciation-for-the-web/feed/ 1 Tyler School of Art’s Restaurant Identity Exhibition https://templeadlib.com/tyler-school-of-arts-restaurant-identity-exhibition/ https://templeadlib.com/tyler-school-of-arts-restaurant-identity-exhibition/#respond Tue, 20 Nov 2012 00:41:53 +0000 https://smc.temple.edu/adlib/?p=13420 From October 31 through November 21, 2012 Tyler School of Art’s Juniors will be displaying their Restaurant Identity Projects in the Tyler School of Art Atrium. This project showcases the designs of first year designers at Tyler as they develop a complete brand identity for a restaurant straight from their imagination. The students were to create a theme, name, logo, and collateral for the show…

]]> https://templeadlib.com/tyler-school-of-arts-restaurant-identity-exhibition/feed/ 0 Writing is important, and it’s not so bad after all https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/ https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/#respond Thu, 21 Jun 2012 19:01:19 +0000 https://www.templeadlib.com/?p=12651 At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form a complete project. All of these jobs have a common theme: writing. I thought that after I had completed my GenEds and intro classes that my writing…

]]> https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/feed/ 0 Slang in Advertising https://templeadlib.com/slang-in-advertising/ https://templeadlib.com/slang-in-advertising/#respond Wed, 11 May 2011 17:02:12 +0000 https://www.templeadlib.com/?p=6216 We see and hear more “slang” and “street talk” used in advertising than ever before. How do you know when to use slang and when to adhere to the established rules of English, including grammar and spelling? Start by realizing that there there are several kinds of slang. Playful vocabulary words, phrases, or figures of speech that are substitutes for more established words), i.e.

]]> https://templeadlib.com/slang-in-advertising/feed/ 0 Oh man, I’m about to graduate and I still need an internship https://templeadlib.com/oh-man-im-about-to-graduate-and-i-still-need-an-internship/ https://templeadlib.com/oh-man-im-about-to-graduate-and-i-still-need-an-internship/#comments Wed, 16 Mar 2011 16:39:13 +0000 https://www.templeadlib.com/?p=4646 We’ve all been there. It seems like every other major just has to show up for class, do the work, and leave. But for advertising majors, the ultimate test comes when we have to complete an internship. And, as most of us know, no amount of 1-2 page essays or weekly commercial critiques can prepare you for actually having to do these things in real life, with real people, and their real money.

]]> https://templeadlib.com/oh-man-im-about-to-graduate-and-i-still-need-an-internship/feed/ 1 ‘Hardcore’ History Ads by The Smithsonian https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/ https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/#comments Tue, 15 Mar 2011 03:20:21 +0000 https://www.templeadlib.com/?p=4688 The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network. Update: I wrongly appropriated these ads to the Smithsonian, when in fact they were done as spec by the very talented Jenny Burrows while at the Creative Circus. Her site can be found at https…

]]> https://templeadlib.com/hardcore-history-ads-by-the-smithsonian/feed/ 1 Cliches- A good thing? https://templeadlib.com/cliches-a-good-thing/ https://templeadlib.com/cliches-a-good-thing/#respond Tue, 01 Mar 2011 06:02:12 +0000 https://www.templeadlib.com/?p=4283 Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on clichés and how to use them to your advantage. It’s a short and sweet article, so be sure to check it out HERE.

]]> https://templeadlib.com/cliches-a-good-thing/feed/ 0 CopyWRITING: Yes, you are a writer. https://templeadlib.com/copywriting-yes-you-are-a-writer/ https://templeadlib.com/copywriting-yes-you-are-a-writer/#comments Fri, 04 Feb 2011 01:48:48 +0000 https://www.templeadlib.com/?p=3411 If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for Temple Adlib, I figured it’d only be fair if I did it on the essence of our major- that being writing. “I’m a writer.” Say it out loud. Feels weird, right? It’s almost like a dirty…

]]> https://templeadlib.com/copywriting-yes-you-are-a-writer/feed/ 1 Twitter and Copywriting https://templeadlib.com/twitter-and-copywriting/ https://templeadlib.com/twitter-and-copywriting/#respond Mon, 15 Nov 2010 12:43:54 +0000 https://smc.temple.edu/ad-lib/?p=2487 Young copywriters, heed my words, embrace that unfamiliar technology you know as Twitter. Many advertising students scoff, laugh, and sneer at the suggestion of starting a Twitter account. Why? Its simplicity? Perhaps, it’s the stigma attached to it, that the whole user base expresses insignificant moments in their daily routine to an absent audience? Who cares, right?

]]> https://templeadlib.com/twitter-and-copywriting/feed/ 0 Honest to Goodness Lunches May be Too Honest https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/ https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/#respond Sat, 06 Nov 2010 12:47:03 +0000 https://smc.temple.edu/ad-lib/?p=2373 “Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who don’t care for a particular celebrity? It creates an instant disconnect from the product. There’s no prior expectation with unknown actors. That’s not to say that…

]]> https://templeadlib.com/honest-to-goodness-lunches-may-be-too-honest/feed/ 0 Now Showing: A Play on Words! https://templeadlib.com/now-showing-a-play-on-words/ https://templeadlib.com/now-showing-a-play-on-words/#comments Sun, 03 Oct 2010 20:21:02 +0000 https://smc.temple.edu/ad-lib/?p=1773 At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using one, you’re probably going to be treated with empathy and not harsh criticism. However, if you’re thinking about making a comedic career out of it, you may end up looking like a…

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