creativity – AdLib

creativity – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 06 Dec 2022 20:47:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png creativity – AdLib https://templeadlib.com 32 32 Interning at the CCIU https://templeadlib.com/interning-at-the-cciu/ https://templeadlib.com/interning-at-the-cciu/#respond Tue, 06 Dec 2022 20:47:16 +0000 https://templeadlib.com/?p=23296 When beginning my graphic design internship at the Chester County Intermediate Unit I wasn’t sure what was in store for me. Of course, designing, and collaborating with my peers, but after being there for 10 months now I’ve have learned things that will last a lifetime! This experience has taught me a multitude of skills, whether it’s sticking to a brief and strict timeline when creating…

]]> https://templeadlib.com/interning-at-the-cciu/feed/ 0 An Experience with Event Marketing https://templeadlib.com/an-experience-with-event-marketing/ https://templeadlib.com/an-experience-with-event-marketing/#comments Sun, 12 Jun 2022 19:34:37 +0000 https://templeadlib.com/?p=23036 My name is Audrey Jakubik and I am a senior at Temple University. I am currently working at Boston Event Guide as a summer intern. My internship is fully remote with daily meetings. Boston Event Guide is an event planning group and I am working to market their events. So far, I have learned a lot more about the different aspects of social media marketing such as how to develop strong strategies…

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]]> https://templeadlib.com/an-experience-with-event-marketing/feed/ 6 My First Internship with First Outcomes https://templeadlib.com/my-first-internship-with-first-outcomes/ https://templeadlib.com/my-first-internship-with-first-outcomes/#respond Wed, 05 Aug 2020 14:08:01 +0000 https://templeadlib.com/?p=20895 I’m Ashley Jasinski and I’m currently a rising Junior at Temple University. I’m majoring in Advertising, Art Direction while also studying to get a certificate in Film Studies. I’ve secured my first ever internship with a small startup digital healthcare company called First Outcomes. The company uses a mix of precision health data, AI, and machine learning technology to improve people’s health.

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]]> https://templeadlib.com/my-first-internship-with-first-outcomes/feed/ 0 Passion, Diversity, Design, Dream https://templeadlib.com/passion-diversity-design-dream/ https://templeadlib.com/passion-diversity-design-dream/#comments Fri, 15 Mar 2019 03:53:10 +0000 https://smcsites.com/adlib/?p=19282 My name is Tarahgee Morris and I am a student at Temple who is majoring in advertising with a dual track in art direction and brand strategy. Diversity is a term with a myriad of definitions. There is the diversity of the mind, physical diversity, emotional diversity, and several others. Working in an Office that specializes in institutional diversity and inclusion, I have acquired knowledge of…

]]> https://templeadlib.com/passion-diversity-design-dream/feed/ 2 A New Career Path- #ExpressU https://templeadlib.com/a-new-career-path-expressu/ https://templeadlib.com/a-new-career-path-expressu/#comments Tue, 11 Dec 2018 04:37:25 +0000 https://smcsites.com/adlib/?p=19227 Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual apparel. The ambassador program titled #ExpressU gives students the opportunity to host on-campus events, create social media content…

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]]> https://templeadlib.com/a-new-career-path-expressu/feed/ 1 Experience at Temple University’s Marketing Department https://templeadlib.com/experience-at-temple-universitys-marketing-department/ https://templeadlib.com/experience-at-temple-universitys-marketing-department/#respond Mon, 03 Dec 2018 12:08:53 +0000 https://smcsites.com/adlib/?p=18999 Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 Fall Semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department. My experience there can be summarized as fun, challenging…

]]> https://templeadlib.com/experience-at-temple-universitys-marketing-department/feed/ 0 Play hard, Network harder https://templeadlib.com/play-hard-network-harder/ https://templeadlib.com/play-hard-network-harder/#comments Mon, 23 Apr 2018 17:58:08 +0000 https://smcsites.com/adlib/?p=18511 I found my internship at a rooftop party hosted by Larry Fitzgerald in Phoenix, Arizona. The route to my internship was very unconventional, but a story worth telling. I am a senior at Temple University majoring in Advertising on an art direction track with a minor in entrepreneurship. I am deeply rooted into the fine arts, beginning my college career at Tyler School of Art. Although art is no…

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]]> https://templeadlib.com/play-hard-network-harder/feed/ 1 4 Reasons to Intern at a Start-up https://templeadlib.com/4-reasons-to-intern-at-a-start-up/ https://templeadlib.com/4-reasons-to-intern-at-a-start-up/#respond Wed, 04 Apr 2018 02:33:58 +0000 https://smcsites.com/adlib/?p=18248 Start-up companies are extremely unique places to start your career as an intern. Here are 4 reasons why you should intern at a start-up, along with insights from my personal experiences interning at Vigorousity LLC. Vigorousity LLC is a company in the process of creating a highly complex reward based economy using a new form of social media. I entered my internship with the predisposed idea…

]]> https://templeadlib.com/4-reasons-to-intern-at-a-start-up/feed/ 0 When you wear different hats, you’ll find that one size doesn’t fit all. https://templeadlib.com/when-you-wear-different-hats-youll-find-that-one-size-doesnt-fit-all/ https://templeadlib.com/when-you-wear-different-hats-youll-find-that-one-size-doesnt-fit-all/#comments Thu, 11 Dec 2014 17:54:24 +0000 https://smcsites.com/adlib/?p=15751 On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern. In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.

]]> https://templeadlib.com/when-you-wear-different-hats-youll-find-that-one-size-doesnt-fit-all/feed/ 1 Are You #TempleMade? https://templeadlib.com/are-you-templemade/ https://templeadlib.com/are-you-templemade/#respond Mon, 06 May 2013 18:13:57 +0000 https://smc.temple.edu/adlib/?p=14269 Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community.

]]> https://templeadlib.com/are-you-templemade/feed/ 0 Inside View on NSAC https://templeadlib.com/inside-view-on-nsac/ https://templeadlib.com/inside-view-on-nsac/#respond Wed, 01 May 2013 20:46:42 +0000 https://smc.temple.edu/adlib/?p=14188 Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to…

]]> https://templeadlib.com/inside-view-on-nsac/feed/ 0 Evian’s “Baby & Me” https://templeadlib.com/evians-baby-me/ https://templeadlib.com/evians-baby-me/#respond Sun, 28 Apr 2013 21:15:04 +0000 https://smc.temple.edu/adlib/?p=14103 https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings out in drinkers because of the pure quality, the brand decided to take the story a…

]]> https://templeadlib.com/evians-baby-me/feed/ 0 Happy Earth Day, Google! https://templeadlib.com/happy-earth-day-google/ https://templeadlib.com/happy-earth-day-google/#respond Thu, 25 Apr 2013 18:38:40 +0000 https://smc.temple.edu/adlib/?p=14108 Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with…

]]> https://templeadlib.com/happy-earth-day-google/feed/ 0 crowdSPRING: Quick Money & Portfolio Pieces https://templeadlib.com/crowdspring-quick-money-portfolio-pieces/ https://templeadlib.com/crowdspring-quick-money-portfolio-pieces/#respond Mon, 08 Apr 2013 17:55:11 +0000 https://smc.temple.edu/adlib/?p=13989 As college students we tend to have thin portfolios and light wallets, so we need to look outside of the classroom. Sure, part time work can help, and internships are key to our success, but there are a few small things that we can be benefit from for cash and experience purposes. crowdSPRING is an online marketplace where businesses come to search for creatives, designers, and writers for which…

]]> https://templeadlib.com/crowdspring-quick-money-portfolio-pieces/feed/ 0 George Lois visits the MET every Sunday https://templeadlib.com/george-lois-visits-the-met-every-sunday/ https://templeadlib.com/george-lois-visits-the-met-every-sunday/#respond Tue, 12 Mar 2013 21:20:00 +0000 https://smc.temple.edu/adlib/?p=13908 You can read the article here: https://www.good.is/posts/why-we-go-to-the-met-every-sunday-and-have-for-60-years I’m an avid reader of the GOOD blog, whose tagline is: What’s good to learn and do today. I would love to share all their posts with you but you can check it out and if it speaks to you, subscribe to the blog yourself (of course!) Today’s post by George Lois…

]]> https://templeadlib.com/george-lois-visits-the-met-every-sunday/feed/ 0 Kembrel Men’s Store Opening https://templeadlib.com/kembrel-mens-store-opening/ https://templeadlib.com/kembrel-mens-store-opening/#respond Sun, 09 Dec 2012 19:31:07 +0000 https://smc.temple.edu/adlib/?p=13263 After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an unconventional retail/showroom space. I knew something that needed to be done. So, I suggest to the CEO, Head of Store Operations…

]]> https://templeadlib.com/kembrel-mens-store-opening/feed/ 0 Social Hollywood: The Beauty Inside https://templeadlib.com/social-hollywood-the-beauty-inside/ https://templeadlib.com/social-hollywood-the-beauty-inside/#comments Tue, 04 Sep 2012 20:49:31 +0000 https://smc.temple.edu/adlib/?p=13065 I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a global social film collaboration by Toshiba and Intel starring Topher Grace and Mary Elizabeth Winstead and potentially, YOU! This campaign was brought to my attention by a fellow Temple Advertising student and…

]]> https://templeadlib.com/social-hollywood-the-beauty-inside/feed/ 2 Writing is important, and it’s not so bad after all https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/ https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/#respond Thu, 21 Jun 2012 19:01:19 +0000 https://www.templeadlib.com/?p=12651 At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form a complete project. All of these jobs have a common theme: writing. I thought that after I had completed my GenEds and intro classes that my writing…

]]> https://templeadlib.com/writing-is-important-and-its-not-so-bad-after-all/feed/ 0 The Beginning of the End https://templeadlib.com/the-beginning-of-the-end-2/ https://templeadlib.com/the-beginning-of-the-end-2/#respond Mon, 30 Apr 2012 19:30:48 +0000 https://www.templeadlib.com/?p=11938 Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I learned so much from this experience and gained many positive skills. First, I’ve learned that art direction of advertising isn’t all about the design; it’s about making the design work with the strategy to make the ad effective. In order to really get students’ attention…

]]> https://templeadlib.com/the-beginning-of-the-end-2/feed/ 0 “Design is creativity with strategy.” https://templeadlib.com/design-is-creativity-with-strategy/ https://templeadlib.com/design-is-creativity-with-strategy/#respond Mon, 02 Apr 2012 19:03:51 +0000 https://www.templeadlib.com/?p=11270 Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo! Sodexo is in charge of all dining services here at…

]]> https://templeadlib.com/design-is-creativity-with-strategy/feed/ 0 Visual Power https://templeadlib.com/visual-power/ https://templeadlib.com/visual-power/#respond Thu, 29 Mar 2012 02:09:10 +0000 https://www.templeadlib.com/?p=11316 Just take a look at this print ad… At first glance, I thought it was a cellphone too, but taking a second glance, its something more than that. Nissan’s “CellTruck” print ad was created by TBWA Argentina. Brilliant, isn’t it? The art direction of this concept was executed very well! Not only does Nissan promotes the well being of others by emphasizing on the message of “Don’t text whiling…

]]> https://templeadlib.com/visual-power/feed/ 0 Tiny Anchors https://templeadlib.com/tiny-anchors/ https://templeadlib.com/tiny-anchors/#respond Sun, 19 Feb 2012 19:53:09 +0000 https://www.templeadlib.com/?p=10528 Tiny Anchors is a creative inspiration blog started by Brooke Mousitis of Brooke Courtney Photography in my hometown of Lancaster, PA. “My goal is not to have the best blog out there, for there are tons of similar blogs, or to have a million followers. I just want to be able to look back at the end of every year and see what what projects I was working on and what was inspiring me at the time.

]]> https://templeadlib.com/tiny-anchors/feed/ 0 3191 Miles Apart, continued! https://templeadlib.com/3191-miles-apart-continued/ https://templeadlib.com/3191-miles-apart-continued/#respond Fri, 17 Feb 2012 18:30:54 +0000 https://www.templeadlib.com/?p=10494 Just a little update on the previous 3191 miles apart post! 3191 Quarterly: issue no. 6 is now available for you to hold in your hands! ” [the issue] includes features on cocktails, hanging plants, chocolate cake, London & Stockholm, forging, our homes, chai tea and much more” It is available here for $28 and is definitely something I would love to get my hands on if I had the extra cash.

]]> https://templeadlib.com/3191-miles-apart-continued/feed/ 0 Kinfolk Magazine https://templeadlib.com/kinfolk-magazine/ https://templeadlib.com/kinfolk-magazine/#respond Fri, 27 Jan 2012 19:01:15 +0000 https://www.templeadlib.com/?p=10019 “Kinfolk is a growing community of artists with a shared interest in small gatherings. We’ve created Kinfolk as our collaborative way of advocating the natural approach to entertaining that we love” – Kinfolkmag.com I love this idea of simple art. The community of artists that contribute to Kinfolk are doing it for one reason and one reason only, because they love spending time together.

]]> https://templeadlib.com/kinfolk-magazine/feed/ 0 3191 Miles Apart https://templeadlib.com/3191-miles-apart/ https://templeadlib.com/3191-miles-apart/#respond Fri, 27 Jan 2012 18:40:50 +0000 https://www.templeadlib.com/?p=9999 3191 Miles Apart is a blog started by Maria Alexandra Vettese and Stephanie Congdon Barnes. Both Photographers, Art Directors, Stylists, and Designers. The two creatives met back in 2005 and in 2007 started their first project of diptych photographs: “A year of mornings”, followed by “A year of evenings”. “A year in mornings: 3191 miles apart” eventually got published, and is now the only place…

]]> https://templeadlib.com/3191-miles-apart/feed/ 0 5 Campaigns that Paved the Way https://templeadlib.com/5-campaigns-that-paved-the-way/ https://templeadlib.com/5-campaigns-that-paved-the-way/#respond Mon, 09 May 2011 14:42:39 +0000 https://www.templeadlib.com/?p=5986 5 Campaigns that Paved the Way We can all think of the most creative ads we’ve ever seen, the most successful, or even the funniest ones, but after reading James Twitchell’s, 20 Ads that Shook the World, I now know the most impactful ads ever created. These campaigns paved the way for current art, copy, and research directors. They paved the way, in a sense that their contribution to the ad…

]]> https://templeadlib.com/5-campaigns-that-paved-the-way/feed/ 0 Utilizing Ad Databases https://templeadlib.com/utilizing-ad-databases/ https://templeadlib.com/utilizing-ad-databases/#respond Sat, 19 Feb 2011 02:22:26 +0000 https://www.templeadlib.com/?p=4218 I Stumble(d)Upon a great article the other day titled: 17 Outstanding Sources for Advertising Inspiration. The article was featured on a great design based website called Designm.ag Some of the entries I’m sure you’ve heard of (Ads of the World, Ad Forum) but others are hidden gems (Coloribus has over 2 million ads in it’s database). Looking at past and present advertising is a great way to…

]]> https://templeadlib.com/utilizing-ad-databases/feed/ 0 Arcano Type Project Finally Released https://templeadlib.com/arcano-type-project-finally-released/ https://templeadlib.com/arcano-type-project-finally-released/#respond Mon, 14 Feb 2011 18:43:41 +0000 https://www.templeadlib.com/?p=4023 After 4 months of work, Arcano Type has finally been released. Totally designed by hand, letter by letter, using Chinese ink on Japanese calligraphy paper. Pretty neat and clean, but super deco-style. I’m not quite sure it’s use yet beyond deco, which hardly has a use as it is besides decoration of all sorts. It’s a beautiful typeface searching for a place in the world. You can purchase the…

]]> https://templeadlib.com/arcano-type-project-finally-released/feed/ 0 Disastro Ecologico https://templeadlib.com/disastro-ecologico/ https://templeadlib.com/disastro-ecologico/#comments Fri, 11 Feb 2011 01:46:47 +0000 https://www.templeadlib.com/?p=3919 Here’s a throwback design related post. It’s modern with old techniques. It’s been done but it’s fresh. Alberto Seveso is his name, and guess what? He is Italian if you haven’t gotten that from his name or the title already. He’s created ultra-realistic flowing smoke scenes out of ink and water. INK AND WATER! There’s so much motion here that it kind of depresses you the more you look at it.

]]> https://templeadlib.com/disastro-ecologico/feed/ 1 The War Of Art https://templeadlib.com/the-war-of-art/ https://templeadlib.com/the-war-of-art/#respond Tue, 08 Feb 2011 12:46:39 +0000 https://www.templeadlib.com/?p=3774 A vital gem . . . a kick in the ass. (Esquire) Anyone who has encountered this book seems to be affected by it deeply. Check the reviews on Amazon, they’re frighteningly positive. How about that title, too? Classic switcheroo. I’m going to be honest with you- I don’t like to read. I know I should, but I don’t. So the idea of reading some sort of self-help book would normally be repulsive to…

]]> https://templeadlib.com/the-war-of-art/feed/ 0 Unmotivated? I’ve got the site for you… https://templeadlib.com/unmotivated-ive-got-the-site-for-you/ https://templeadlib.com/unmotivated-ive-got-the-site-for-you/#respond Tue, 08 Feb 2011 12:37:57 +0000 https://www.templeadlib.com/?p=3767 It goes by many names: writer’s block, apathy, brain freeze, brain fart, uncreative, unimaginative, and most of all unmotivated. We’ve all been there. In our line of work it’s important to be able to flick on the creativity switch at any given time. I recently came across a quick single-serving website that may be just what you need. It’s aptly titled: IfeelUnmotivated.com I’ve been on it…

]]> https://templeadlib.com/unmotivated-ive-got-the-site-for-you/feed/ 0 Machinery Philly! https://templeadlib.com/machinery-philly/ https://templeadlib.com/machinery-philly/#comments Thu, 28 Oct 2010 15:46:58 +0000 https://smc.temple.edu/ad-lib/?p=2160 Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for his agency, but he showed us some of his work on youtube. He echoed some things we’ve already learned from that particular course. He placed a premium on being able to think like a child…

]]> https://templeadlib.com/machinery-philly/feed/ 1 Writer's Block on that Ad? Try These Exercises! https://templeadlib.com/writers-block-on-that-ad-try-these-exercises/ https://templeadlib.com/writers-block-on-that-ad-try-these-exercises/#comments Fri, 08 Oct 2010 12:45:15 +0000 https://smc.temple.edu/ad-lib/?p=1953 September has vanished. A new month is here, and your acclimation process is almost complete. The syllabus, the introductions, gathering of supplies, and lectures have eased you in gradually. The transition from carefree summer days to solitary homework captivity starts now. Your prison sentence runs until the middle of December. Take heart knowing that your friends and family are waiting for you…

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